WQBS-FM explained

WQBS-FM
City:Carolina, Puerto Rico
Area:Puerto Rico
Branding:Mix 107
Airdate:1967
Frequency:107.7 MHz
Format:Reggaeton/Urban AC
Erp:40,000 watts
Haat:852m (2,795feet)
Licensing Authority:FCC
Class:B
Facility Id:28921
Coordinates:18.275°N -65.8433°W
Former Callsigns:WVOZ-FM (1967-1969)
WOLA-FM (1969-1983)
WVOZ-FM (1983-1994)
WAHQ (1994-1998)
WVOZ-FM (1998-2016)
Owner:IBC-AERCO (sale to SMD Media Group pending)
Licensee:International Broadcasting Corporation
Sister Stations:WSJU-LD
WQBS
WRSJ
WGIT
WIBS
WIOA/WIOC/W295BU
WZET
Website:www.mix107pr.com

WQBS-FM (107.7 FM), branded on-air as Mix 107, is a radio station broadcasting an Urban Adult Contemporary format. Licensed to Carolina, Puerto Rico, it serves the Puerto Rico area. The station is currently owned by International Broadcasting Corporation.

WQBS-FM is widely credited as having pioneered the Hurban (short for "Hispanic Urban") radio format.[1] This format mixes English-language rap and R&B with Latin rap, Latin pop and reggaeton.[2]

Personalities such as the announcer Luis J. Ortiz "El Coyote" are recognized for their great contribution to this platform since its inception, positioning urban music in Puerto Rico and countries where the signal of this radio arrived.[3] In addition, recently recognized new communicators outside of radio have been added to renew the radio, one of them is Danya Santana,[4] Maiky Backstage and Richie in the House.[5]

On June 20, 2024, International Broadcasting Corporation announced a sale of WQBS-FM and other stations to SMD Media Group, a new conglomerate that unite three radio networks converting into a multimedia content hub across the globe.[6]

Notes and References

  1. News: . Radio tries to reach young Latinos with `hurban' format . 2005-04-18 . Cary . Darling .
  2. Web site: Tiempo. Casa Editorial El. 2019-11-24. El error de considerar inferior el reguetón. 2021-09-09. El Tiempo. spanish.
  3. Web site: 2020-06-30. El Coyote regresa a su casa Mix 107.7 FM. 2021-09-09. Primera Hora. spanish.
  4. Web site: VOCERO. Redacción, EL. De la televisión a la radio. 2021-09-09. El Vocero de Puerto Rico. es.
  5. Web site: Ayala. Hermes. Maiky Backstage llega a Mix 107.7 con Richie in the House en su esquina. 2021-09-09. El Calce. es.
  6. https://www.elnuevodia.com/negocios/empresas-comercios/notas/smd-media-group-adquiere-las-emisoras-mix-fresh-y-wqbs/ SMD Media Group adquiere las emisoras MIX, Fresh y WQBS