WPNO explained

WPNO
City:South Paris, Maine
Country:US
Area:Oxford County, Maine
Branding:The Patriot
Frequency:1450 kHz
Airdate:[1]
Format:Conservative talk
Power:1,000 watts unlimited
Class:C
Facility Id:52176
Licensing Authority:FCC
Coordinates:44.2212°N -70.5281°W
Owner:Bennett Radio Group
Licensee:Bennett Radio Group, LLC
Sister Stations:WEZR, WOXO-FM, WIGY-FM, WIGY, Channel X Radio

WPNO (1450 AM) is a radio station licensed to serve South Paris, Maine. The station is owned by Bennett Radio Group. WPNO airs a conservative talk format simulcast with WEZR (780 AM) and W252DS (98.3 FM) in Rumford. WPNO also operates translator station W245CQ (96.9 FM) in South Paris. WPNO went on the air in 1955 as WKTQ, and was assigned its present call letters on September 26, 2019.[2]

History

WPNO signed on October 28, 1955,[1] as WKTQ under the ownership of Oxford Broadcasting Corporation.[3] In its early years, WKTQ's programming included news, music, and sports.[3] The station affiliated with the Mutual Broadcasting System in June 1965,[4] and switched to ABC Radio's Entertainment network in 1972.[5] By this point, WKTQ had a variety format that included 42 hours a week of country music.[6] The call letters were changed to WKTP in 1973.[7]

Richard Gleason, owner of WOXO (92.7 FM) in Norway, bought WKTP for $130,000 in 1976[8] and changed its call letters to WXIV.[9] The station had a country music format at the time;[10] by 1977, WXIV had changed to a top 40 format, with 80 percent of the programming simulcast on WOXO.[11] WXIV's call letters were changed to WOXO on November 23, 1981;[2] the station continued to simulcast with WOXO-FM,[12] which changed to a country music format that year.[13] Later in the 1980s, the station shifted to religious programming;[14] [15] this programming was simulcast on WTME (1530 AM) in Auburn,[12] which Gleason purchased in 1985.[16] The call letters were changed back to WKTQ on January 15, 1986.[2] The simulcast on WTME moved to 1240 AM in Lewiston in 1990, after Gleason acquired that facility and shut down the 1530 AM transmitter.[12] WLLB (790 AM) in Rumford began simulcasting WKTQ and WTME in 2001, following Gleason's purchase of that station;[17] later that year, WLLB took the WTME call letters from 1240[18] (which became WCNM and, in 2007, WEZR) and moved to 780 AM.[19]

WKTQ returned to the WOXO call letters on August 1, 2016;[2] at that time, the station began to simulcast on W245CQ (96.9 FM) and took on the country music format previously heard on WOXO-FM, which changed its call letters to WEZR-FM and began simulcasting WEZR's hot adult contemporary format.[20] [21] WOXO and W245CQ concurrently inherited the existing simulcast of the country format on WTBM (100.7 FM) in Mexico, which took on the WOXO-FM call sign.[21] In April 2019, WOXO and W245CQ split from the simulcast with WOXO-FM and began simulcasting the hot adult contemporary format of WEZR under the "Z105.5 & 96.9" branding; the country music format concurrently moved back to WEZR-FM.[22] The call sign became WPNO on September 26, 2019.[2]

WPNO, along with its sister stations, went off the air March 29, 2020, citing financial considerations that included expected reduction in advertising revenue attributed to COVID-19.[23] The stations had been up for sale following the death of owner Dick Gleason in February 2019.[24] A sale of the Gleason Media Group stations to Bennett Radio Group was announced in May 2020.[25]

Bennett Radio Group's purchase, at a price of $300,000, was consummated on August 5, 2020. On August 19, 2020, WPNO, along with WEZR and the former WTME, returned to the airwaves with a relaunched Hot AC format, branded as "WIGY".[26] The format would later shift to classic hits with the brand "105.5 and 96.9 WIGY".

On October 26, 2021, WPNO and W245CQ, along with WEZR and its translator, flipped to conservative talk as "The Patriot", effectively splitting from its simulcast of WIGY after two years.[27]

Notes and References

  1. Book: Broadcasting & Cable Yearbook 1999. 1999. D-200–1. August 27, 2016.
  2. Web site: Call Sign History (WPNO). FCC Media Bureau CDBS Public Access Database.
  3. News: WKTQ South Paris, Me., Starts With 15½-Hour Schedule. August 27, 2016. Broadcasting-Telecasting. November 28, 1955. 90.
  4. News: Mutual signs seven into fold. August 27, 2016. Broadcasting. July 5, 1965. 10.
  5. News: Media Briefs. August 27, 2016. Broadcasting. May 29, 1972. 36.
  6. Book: Broadcasting Yearbook 1973. 1973. B-90. August 27, 2016.
  7. News: For the Record. August 27, 2016. Broadcasting. May 21, 1973. 64.
  8. News: For the Record. August 27, 2016. Broadcasting. August 16, 1976. 50.
  9. News: Call Letters. August 27, 2016. Broadcasting. October 4, 1976. 68.
  10. Book: Broadcasting Yearbook 1977. 1977. C-94. August 27, 2016.
  11. Book: Broadcasting Yearbook 1978. 1978. C-96–7. August 27, 2016.
  12. Web site: Fybush. Scott. Maine Radio History, 1971–1996. The Archives at BostonRadio.org. August 27, 2016.
  13. News: Marois. Dan. Hitting the Airwaves For Over 40 Years. August 11, 2016. Oxford Hills Magazine. 2016–2017. 28–9.
  14. Book: Broadcasting/Cablecasting Yearbook 1983. 1983. B-109. August 27, 2016.
  15. Book: Broadcasting/Cablecasting Yearbook 1984. 1984. B-116. August 27, 2016.
  16. News: For the Record. August 27, 2016. Broadcasting. February 4, 1985. 88.
  17. News: Fybush. Scott. River Flows to New Home. August 27, 2016. North East RadioWatch. February 5, 2001.
  18. News: Fybush. Scott. CTV Adds Montreal to O&O Roster. August 27, 2016. North East RadioWatch. July 16, 2001.
  19. News: Fybush. Scott. Maine Signal Powers Up; NYC LPTV Loses Allocation Battle. August 27, 2016. North East RadioWatch. January 14, 2002.
  20. News: Crosby. Christopher. Radio station WOXO changes frequencies. August 2, 2016. Sun Journal. August 1, 2016.
  21. News: Venta. Lance. WEZR & WOXO Lewiston On The Move. August 27, 2016. RadioInsight. July 29, 2016.
  22. https://radioinsight.com/headlines/175886/woxo-wezr-swap-frequencies/ WOXO & WEZR Swap Frequencies
  23. News: WOXO says farewell to listeners; Gleason Radio Group to go silent after 45 years . March 25, 2020 . Lewiston Sun Journal . March 25, 2020.
  24. News: Venta . Lance . Gleason Media To Shut Down Cluster In Lewiston/Auburn . March 25, 2020 . RadioInsight . March 25, 2020.
  25. https://radioinsight.com/headlines/187736/binnie-vp-programming-stan-bennett-acquires-silent-maine-cluster/ Binnie VP/Programming Stan Bennett Acquires Silent Maine Cluster
  26. https://radioinsight.com/headlines/195748/woxo-returns-wezr-to-become-wigy/ WEZR Relaunches As WIGY Following Return of WOXO
  27. https://radioinsight/headlines/214488/patriot-debuts-in-maine/ Patriot Debuts In Maine