Pen Studios Explained

Popular Entertainment Network (PEN) India Ltd
Type:Private
Owner:Jayantilal Gada
Location City:Mumbai, Maharashtra
Founder:Jayantilal Gada
Key People:Jayantilal Gada
Dhaval Jayantilal Gada
Aksshay Jayantilal Gada
Kushal Kantilal Gada
Location Country:India
Services:Film production
Film distribution
Products:Films, music
Industry:Entertainment

Pen Studios (formerly Popular Entertainment Network) is an Indian film production and distribution company established by Dr. Jayantilal Gada on 31 March 1987. Based in Mumbai, it mainly produces and distributes Hindi, Tamil and Telugu films. In 1992, the business was restructured under the name Popular Entertainment Network, and began to acquire video rights for movies to be distributed over various media such as video cassettes, satellites, terrestrial platforms, etc. The company subsequently forayed into theatrical and distribution rights of movies.

In the past few years, Pen Studios has produced films such as Kahaani and Shivaay, with many A-listers, that have been a huge success at the box office. The company, now, is also expanding by focusing on producing good regional content.

Pen India Limited launched a new Television Channel named WOW. WOW's content library is full of various old and new Hindi film musics and movies to latest Gujarati, Hindi dubbed (Telugu, Tamil, Malayalam and Kannada) films, and TV series such as Mahabharat.[1] [2] [3] [4] [5]

Initial years

Dr. Jayantilal Gada started as a small-time entrepreneur with a video library called Popular Video Cassette Co in 1984. Later, he went into trading of video rights and distribution of VHS tapes across India by establishing Asia's biggest video shop, "Popular Video", at Lamington Road, Mumbai.

Brief history

Restructured and formed Popular Entertainment Network Limited (with brand name 'PEN') in 1992 and started dealing in copyrights of Hindi feature films viz. video, satellite and Doordarshan (DD).PEN was the largest content provider of Hindi feature films to channels.In 1995, PEN created another landmark by telecasting Sholay 20 years after its theatrical release on Doordarshan and creating a record with the highest ever Television viewing ratings (76 TRPs) with about 7.5 crore revenues.

In 1996, Sony TV telecast Sholay to celebrate its first anniversary and gained the number-one position among satellite channels, beating Zee TV for the first time.

Daughter Bhavita Jayantilal Gada also joined PEN in 2006 and started an animation division with mega projects like Mahabharat.[6]

Nephew Kushal Kantilal Gada joined the group in 2007 after graduating in management studies.

In 2009, son Dhaval Gada, after completing his course at Whistling Woods International Institute, joined PEN to streamline production activities.[7] [8]

Film history

In 2012, PEN's maiden production Kahaani with Sujoy Ghosh proves successful at the box office.[6]

In 2013, PEN released three projects: Issaq, released all over India in 900 theatres. Singh Saab the Great on 1970 screens in India. Mahabharat 3D animation feature film also released in 300 theatres.[9]

In 2014, PEN completed and finally released Sholay 3D in 780 theatres in India. PEN also co-produces and distributes Nagesh Kukunoor's Art House film Lakshmii on 82 screens, Entertainment in 3,200 screens worldwide. PEN also distributed and released Ekkees Toppon Ki Salaami on 490 screens and Ketan Mehta's Rang Rasiya on 890 screens.[9]

PEN has been associated in the past with films such as Sauda (1995), Kohram (1999), Lal Baadshah (1999), Kitne Door Kitne Paas (2002), Shararat (2002), and Yeh Mera India (2009) as rights=holders and not as a production.

TV Channels

Filmography

Production

The following is a list of notable films in which Jayantilal Gada Pen India Ltd has been involved.

YearFilmCast
2008Yeh Mera IndiaAnupam Kher, Purab Kohli
2010KaaloSwini Khara
2011Chatur Singh Two StarSanjay Dutt, Ameesha Patel
2012KahaaniVidya Balan, Nawazuddin Siddiqui
2013IssaqPrateik Babbar, Amyra Dastur, Ravi Kishan
MahabharatAjay Devgan, Anil Kapoor
Singh Saab The GreatSunny Deol, Urvashi Rautela, Prakash Raj
2014LakshmiNagesh Kukunoor, Monali Thakur
Sholay 3DDharmendra, Amitabh Bachchan
Rang RasiyaRandeep Hooda, Nandana Sen
EntertainmentAkshay Kumar, Tamannaah
Ekkees Toppon Ki SalaamiAnupam Kher, Neha Dhupia
2015P Se PM TakMeenakshi Dixit
Singh Is BliingAkshay Kumar, Amy Jackson, Lara Dutta
2016Rajini MuruganSivakarthikeyan, Keerthy Suresh, Rajkiran, Soori, Samuthirakani
MastizaadeSunny Leone, Tusshar Kapoor
Do Lafzon Ki KahaniRandeep Hooda, Kajal Aggarwal
Wah TajShreyas Talpade, Manjari Phadnis
ShivaayAjay Devgn, Sayyeshaa Saigal
Vidya Balan, Arjun Rampal
NagarahavuVishnuvardhan
2017Vidyut Jamwal, Adah Sharma Esha Gupta
MachineMustafa Burmawala, Kiara Advani, Ronit Roy
Haseena ParkarShraddha Kapoor, Siddhanth Kapoor, Ankur Bhatia, Rajesh Tailang
2018AiyaarySiddharth Malhotra, Manoj Bajpai, Rakul Preet Singh
GujjuBhai - Most WantedSiddharth Randeria, Jimit Trivedi
MercuryPrabhu Deva
Dharmendra, Sunny Deol, Bobby Deol, Kriti Kharbanda
Helicopter EelaKajol, Riddhi Sen, Tota Roy Chowdhury, Neha Dhupia
Namaste EnglandArjun Kapoor, Parineeti Chopra
Sandakozhi 2Vishal, Rajkiran, Keerthy Suresh, Varalaxmi Sarathkumar
2019The Accidental Prime MinisterAnupam Kher, Akshaye Khanna
Total DhamaalAjay Devgn, Madhuri Dixit, Anil Kapoor, Riteish Deshmukh, Arshad Warsi, Javed Jaffrey
Mere Pyare Prime MinisterAnjali Patil, Om Kanojiya, Makrand Deshpande, Rasika Agashe
Yeh Saali AashiquiVardhan Puri, Shivaleeka Oberoi
2020Gul MakaiReem Shaikh, Atul Kulkarni, Divya Dutta, Mukesh Rishi, Pankaj Tripathi
2021The PowerVidyut Jammwal, Shruti Haasan
Kya Meri Sonam Gupta Bewafa Hai?Jassie Gill, Surbhi Jyoti
BhavaiPratik Gandhi, Aindrita Ray
2022KhiladiRavi Teja, Arjun Sarja, Unni Mukundan, Meenakshi Chaudhary, Dimple Hayathi
Gangubai KathiawadiAlia Bhatt
AttackJohn Abraham, Jacqueline Fernandez, Rakul Preet Singh
Sunny Deol, Dulquer Salmaan, Shreya Dhanwanthary, Pooja Bhatt
2023Pathu Thala Silambarasan, Gautham Karthik
Chatrapathi Bellamkonda Sreenivas, Nushrratt Bharuccha

Distribution – Pen Marudhar Cine Entertainment

PEN MARUDHAR CINE ENTERTAINMENT PVT. LTD. (INDIA DISTRIBUTION)

Pen Marudhar, incorporated in 2018, is known for distributing the best content from Bollywood & Hollywood strategically. It has strategically partnered with top production houses like Bhansali Productions, Red Chillies Ent., T-Series, Balaji Motion Pictures, Pooja Entertainment, Jio Studios & others.

It distributed the most commercially successful as well as critically acclaimed films back-to-back, with the biggest stars of Bollywood such as ‘Badla’ with Amitabh Bachchan, ‘Dreamgirl’ with Ayushmann Khurrana, and ‘Marjaavaan’ with Siddharth Malhotra, followed by the Saif-Tabu starrer ‘Jawaani Jaaneman’, Kartik-Sarastarrer ‘Love Aaj Kal’ and Irrfan Khan’s last outing ‘Angrezi Medium.’It has a record like no one else of contributing upto 1000 crores to the industry in 2022 just after Pandemic. It successfully released Gangubai Kathiawadi, RRR, Attack & Jersey. Further it went on to release a host of big films in the same year such as Vikram, PS-1, Vikram Vedha, Sita Ramam, Chup, Bhedia and Cirkus among others.In 2023 Pen Marudhar released PS-2, Zara Hatke Zara Bachke, Satyaprem Ki Katha, Gumraah, Ghoomer and therecent blockbusters Jawan and Dream Girl-2. Its upcoming project is the most awaited film of 2023 ‘Dunki’

PM’s success isn’t limited to just Bollywood, Pen Marudhar distributes successful films down South such as ‘Sarileru and Neekevaru’ with the mega star Mahesh Babu, and made the right noise in Hollywood by associating with ‘Bombshell’ that was nominated in Oscars. Apart from this their Hollywood listincludes ‘Annabelle-comes home’ and ‘Knives Out’. Further it distributed Korean Dramas ‘Decibel & 6/45’ and the French film ‘Three Musketers – D’Artaganan in 2023

External links

Notes and References

  1. Web site: A new TV channel that will wow viewers. The Times of India.
  2. Web site: Pen expands its digital presence, Launches New Channel 'WOW' in Delhi!. 18 July 2018.
  3. https://www.televisionpost.com/jayantilal-gadas-pen-india-plans-to-launch-svod-service/
  4. Web site: Jayantilal Gada's Pen India to launch four channels in April 2018 - TelevisionPost . 21 August 2018 . 18 August 2018 . https://web.archive.org/web/20180818103918/http://www.televisionpost.com/jayantilal-gadas-pen-india-to-launch-four-channels-in-april-2018/ . dead .
  5. Web site: Jayantilal Gada's Pen India launched new channel 'WOW'. 19 July 2018.
  6. Web site: Watch: Amitabh Bachchan, Anil Kapoor, Vidya Balan in animated 'Mahabharat'. 27 August 2015. dead. https://web.archive.org/web/20150929112848/http://archive.financialexpress.com/news/watch-amitabh-bachchan-anil-kapoor-vidya-balan-in-animated-mahabharat/1196798. 29 September 2015. dmy-all.
  7. Web site: Jayantilal Gada: I feel proud that today I am making films with the same stars whose video cassettes I sold at one time. timesofindia.indiatimes.com. 27 August 2015.
  8. Web site: Dhaval Gada Of PEN India : I'll Keep My Father Jayantilal Gada's Head Held High With Pride. 27 August 2015.
  9. Web site: Pen India Limited. https://web.archive.org/web/20120116211701/http://www.bollywoodhungama.com/movies/company/type/view/id/85293. dead. 16 January 2012. Bollywood Hungama. 27 August 2015.
  10. Web site: Cuevana. The Times of India.

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