| WOWC | |
| City: | Morrison, Tennessee |
| Area: | McMinnville-Manchester |
| Branding: | WOW Country |
| Frequency: | 105.3 MHz |
| Format: | Country |
| Erp: | 6,000 watts |
| Haat: | 74 meters (243 feet) |
| Class: | A |
| Facility Id: | 3337 |
| Coordinates: | 35.6242°N -85.8936°W |
| Former Callsigns: | WSMT-FM (1979–2000) WRKK-FM (2000–2008) |
| Owner: | Peg Broadcasting |
| Licensing Authority: | FCC |
WOWC (105.3 FM, "WOW Country") is a radio station licensed to serve Morrison, Tennessee. The station is owned by Peg Broadcasting, LLC. It airs a country music format.[1]
The station was assigned the WOWC call letters by the Federal Communications Commission on June 30, 2008.[2]
In March 2008, Peg Broadcasting Crossville LLC (Jeffrey Shaw, president) reached an agreement to purchase WRKK-FM from Clear Channel (John Hogan, CEO/radio) as part of a six station package.[3] The terms of the deal were undisclosed.
From 2000 to 2008, the station was granted the call letters WRKK-FM, selected to better match the rock music format. Until the June 2008 format flip to country music and call letter change to WOWC, WRKK-FM was branded on air as "The Rock Dog".