WMNX explained

WMNX
City:Wilmington, North Carolina
Area:Wilmington Metro
Branding:Coast 97.3
Airdate:February 24, 1970 (as WHSL-FM)
Frequency:97.3 MHz
Format:Mainstream urban
Erp:100,000 watts
Haat:269.3 meters
Class:C1
Facility Id:8584
Coordinates:34.05°N -78.0822°W
Former Callsigns:WHSL-FM (1970–1989)
WMFD-FM (1989–1990)[1]
Affiliations:Premiere Networks
Owner:Cumulus Media
Licensee:Cumulus Licensing LLC
Sister Stations:WAAV, WGNI, WKXS-FM, WWQQ-FM
Website:coast973.com
Licensing Authority:FCC

WMNX (97.3 FM) is a mainstream urban formatted broadcast radio station licensed to Wilmington, North Carolina and serving the Wilmington Metro area.

History

97.3 started in 1970 as WHSL-FM, sister station to AM 1490 WHSL. In the early 1980s, album-oriented rock WHSL was launched. In the late 1980s, WHSL shifted to soft adult contemporary music during the day and smooth jazz in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to mainstream urban and began using the branding "Coast 97.3". In 1999, Cape Fear Broadcasting announced the sale of its six stations to Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue.[2] Today, WMNX airs a mainstream urban format.

External links

Notes and References

  1. Web site: Call Sign history. October 18, 2011.
  2. Michael Futch, "For Cumulus, the Wait Continues," The Fayetteville Observer, September 10, 2000.