WMDE explained

Callsign:WMDE
Country:United States
City:Dover, Delaware
Branding:WMDE 36
Digital:5 (VHF)
Virtual:36
Owner:WRNN-TV Associates Limited Partnership
Licensee:RNN D.C. License Co., LLC
Founded:May 4, 2011
Callsign Meaning:Washington (D.C.), Maryland, and Delaware
Erp:10 kW
Haat:1450NaN0
Facility Id:189357
Coordinates:38.9548°N -76.093°W
Licensing Authority:FCC

WMDE (channel 36) is a television station licensed to Dover, Delaware, United States. Owned by WRNN-TV Associates, the station maintains a transmitter in the unincorporated community of Wye Mills in Talbot County, Maryland, 41miles southwest of Dover. Despite its physical location well east of the center of the market and across the Chesapeake Bay, the station is assigned by Nielsen to the Washington, D.C., television market. With the repeal of the Federal Communications Commission (FCC)'s Main Studio Rule in 2019, WMDE is fully automated out of WRNN-TV's studios in Rye Brook, New York, with no local presence whatsoever.

Outside of a morning rebroadcast of the Japanese network Fuji TV's News Catch program, the station's schedule on its main channel is made up of home shopping programming from Shop LC, which also airs on the main channel of all of WRNN's stations.

History

WMDE signed on May 24, 2013. The station was originally owned by Western Pacific Broadcast LLC.[1]

Shortly after sign-on, Nielsen granted WMDE's request to be assigned to the Washington market instead of Philadelphia (where Dover is located) or Baltimore (where Wye Mills is located). Because WMDE is a full-powered station covered by must-carry regulations, it is thus carried on every cable and satellite provider in the Washington market, with the exception of Cox Communications' systems in Fairfax County, Virginia. Cox filed a complaint to the Federal Communications Commission seeking to avoid carriage and prevailed in 2015. Although the FCC's ruling called Nielsen's market modification decision "inexplicable", must-carry rules otherwise defer to Nielsen with respect to market assignment.[2]

WRNN-TV Associates agreed to acquire the station for $11.5 million on April 25, 2018;[3] the sale was completed on July 11, 2018.[4]

Subchannels

The station's signal is multiplexed:

Channel! scope = "col"
Res.AspectShort nameProgramming
36.1 WMDE.1
36.2 The365 The365
36.3 Hrtland Heartland
36.4 Retro Retro TV
36.5 16:9 The365 The365
36.6 WMDE.6 Outlaw
36.7 Arirang Arirang TV
36.8 ShopLC Shop LC
36.9 BINGE Binge TV

Notes and References

  1. Web site: FCC Ownership Report Search Results - Facility ID 189358. FCC.gov. Federal Communications Commission.
  2. Web site: In the Matter of CoxComm, LLC for Modification of the Market of WMDE, Dover, Delaware . . October 13, 2015.
  3. Web site: Application for Consent to Assignment of Broadcast Station Construction Permit or License. CDBS Public Access. Federal Communications Commission. May 1, 2018. July 25, 2018.
  4. Web site: Consummation Notice . CDBS Public Access . . July 25, 2018 . July 11, 2018.