WMBH | |
City: | Joplin, Missouri |
Branding: | Somo Sports Radio |
Frequency: | 1560 kHz |
Format: | Sports radio |
Class: | D |
Licensing Authority: | FCC |
Facility Id: | 72493 |
Coordinates: | 37.0694°N -94.5469°W |
Callsign Meaning: | "Where Memories Bring Happiness" (slogan first year of operation) |
Former Callsigns: | KQYX (1962–2001) |
Owner: | Michael Day Landis |
Licensee: | Land Go Radio Group LLC |
Sister Stations: | KHST |
WMBH (1560 AM, "Somo Sports Radio") is a radio station licensed to Joplin, Missouri. The station is a Infinity Sports Network affiliate, with some programming from the Vegas Stats & Information Network. Its programming is also carried by K268CP 101.3 FM, licensed to Joplin.
The station was first licensed, as KQYX, on August 14, 1962[1] to William B. Bell in Joplin. On July 25, 2001, the station engaged in a two-way call sign and format swap, with AM 1560 KQYX becoming WMBH and receiving a sports format, and AM 1450 WMBH becoming KQYX.
On October 9, 2006, WMBH flipped formats from talk/sports to urban contemporary as "1560 The Beat".[2]
In January 2022, WMBH rebranded as "Somo Sports Radio" and switched affiliations from Fox Sports Radio to CBS Sports Radio.[3]