| WLXR | |
| City: | Tomah, Wisconsin |
| Area: | La Crosse, Wisconsin |
| Branding: | Mix 96.1 |
| Frequency: | 96.1 MHz |
| Airdate: | (as WTRL-FM) |
| Format: | Hot adult contemporary |
| Erp: | 44,000 watts |
| Haat: | 1600NaN0 |
| Class: | C2 |
| Facility Id: | 39627 |
| Licensing Authority: | FCC |
| Coordinates: | 44.0256°N -90.8161°W |
| Owner: | Magnum Broadcasting, Inc |
| Sister Stations: | WTMB, WBOG, WKBH-FM, WQCC |
| Webcast: | Listen Live |
WLXR (96.1 FM, "Mix 96.1") is a radio station broadcasting a hot adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse area. The station is owned by Magnum Broadcasting[1] and features programming from AP Radio, Compass Media Networks and Premiere Networks.[2] The station no longer broadcast in HD radio.[3]
The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to WXYM.[4] From 2019 to 2020, the station re-broadcast on 107.1 from WKBH-FM HD3 until it became "Alt 107.1."[5] On September 7, 2021, WXYM added Elvis Duran for mornings.
On May 14, 2023, Magnum Communications changed the call sign from WXYM to WLXR-FM, which was the former call sign for WEQL. On May 29, the call sign changed again, to WLXR.