| WLRS | |
| City: | New Albany, Indiana |
| Area: | Louisville metropolitan area |
| Branding: | Pure Radio |
| Frequency: | 1570 kHz |
| Airdate: | (as WLRP) |
| Format: | Christian preaching |
| Power: | 1,500 watts day 233 watts night |
| Class: | B |
| Facility Id: | 14553 |
| Coordinates: | 38.3278°N -85.7822°W |
| Callsign Meaning: | W La PodeRoSa (previous branding) |
| Former Callsigns: | WLRP WOWI WHEL (1949–1978) WOBS (1978–1992) WZCC (1992–1995) WXLN (1995–2003) WLBJ (2003–2005) WWSZ (2005–2008) WNDA (2008–2016) |
| Owner: | New Albany Broadcasting Co., Inc. |
| Operator: | Pure Media Ministries, Inc. |
| Sister Stations: | WLUE, WLRT |
| Webcast: | Listen Live |
| Licensing Authority: | FCC |
WLRS (1570 kHz, "Pure Radio") is a commercial AM radio station broadcasting a Christian preaching radio format.[1] Licensed to New Albany, Indiana, it serves the Louisville metropolitan area. It is owned by New Albany Broadcasting Co., Inc. and operated by Pure Media Ministries, Inc.[2]
By day, WLRS is powered at 1,500 watts. But 1570 AM is a clear channel frequency. So at night, to avoid interference with other stations, it reduces power to 233 watts. WLRS uses a non-directional antenna. The transmitter is on Diamond Place at Potters Lane in Clarksville, Indiana.Radio-Locator.com/WLRS Programming is also heard on 250-watt FM translator W223DK at 92.5 MHz in Louisville.[3]
The station signed on the air on . The original call letters were WLRP. It went through multiple format changes and call signs during its history. This station is where former NPR news host and Sirius XM talk host Bob Edwards began his broadcast career in 1968.[4] [5]
In 2008, it became WNDA. On September 26, 2011, WNDA changed its format to talk radio, branded as "NewsTalk 1570".
On May 25, 2015, WNDA flipped its format to Spanish-language contemporary hits, branded as "La Poderosa" ("The Powerful One" in Spanish).
On June 3, 2016, WNDA changed its call letters to WLRS.
As of July 2024, WLRS changed its format to Christian preaching under the branding "Pure Radio" and under the operation of Pure Radio Ministries, Inc.