| WLLW | |
| City: | Geneva, New York |
| Branding: | 101.7 The Wall |
| Frequency: | 101.7 MHz |
| Airdate: | 1981 (as WECQ-FM) |
| Format: | Classic rock |
| Erp: | 5,400 watts |
| Haat: | 38 meters |
| Class: | A |
| Facility Id: | 40804 |
| Coordinates: | 42.8594°N -77.0081°W |
| Former Callsigns: | WECQ-FM (1981–1993) WFLK (1993–2016) |
| Owner: | FLX Local Media |
| Webcast: | Listen Live |
| Website: | WLLW Online |
| Licensing Authority: | FCC |
WLLW (101.7 FM) is a radio station broadcasting a classic rock format. Licensed to Geneva, New York, United States. The station is currently owned by FLX Local Media.
The station went on the air as WECQ-FM on May 29, 1981, with a Mainstream Top 40 format with an affiliate of American Top 40 with Casey Kasem as CQ-102. On June 3, 1993, the station changed its call sign and format to Country as WFLK, and on September 1, 2016, to the current WLLW.[1]
On September 1, 2016, WFLK changed their call letters to WLLW and changed their format from country to classic rock, branded as "101.7 The Wall". The WLLW calls and classic rock format moved from 99.3 FM Seneca Falls, NY, which switched to classic hits under the WFLK calls.[2] The current morning show consists of Ken Paradise & Woody Woodruff from 6 to 9 am.