| WLLI | |
| Above: | Simulcasting WLYE-FM Glasgow |
| City: | Munfordville, Kentucky |
| Area: | Bowling Green, Kentucky |
| Branding: | Big Willie |
| Frequency: | 102.3 MHz |
| Translator: | 98.5 W253BN (Glasgow) |
| Airdate: | August 1, 1964 (as WLOC-FM) |
| Format: | Country |
| Erp: | 2,800 watts |
| Haat: | 125 meters |
| Class: | A |
| Facility Id: | 61047 |
| Licensing Authority: | FCC |
| Coordinates: | 37.1781°N -85.9208°W |
| Callsign Meaning: | "Willie" |
| Affiliations: | Fox News Radio Real Country (Westwood One) |
| Owner: | Royse Radio, Inc |
| Sister Stations: | WCLU, WLYE-FM |
| Webcast: | Listen Live |
| Website: | WLLI website |
WLLI (102.3 MHz) is an FM radio station broadcasting a country music format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc.[1]
The station first signed on the air as WLOC-FM on August 1, 1964.[2] The station initially simulcast programming from its then-AM sister station WLOC (1150 kHz). On April 2, 1979, it began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996.[3] It was acquired by Jacor in 1997. The station changed its call sign to WCLU-FM in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU. The adult contemporary format remained with the station.
On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM (96.7 MHz) in Bowling Green.
On February 1, 2022, the station changed its call sign to WLLI. On February 4, 2022, WLLI changed its format from country to a simulcast of classic country-formatted WLYE-FM (94.1 MHz) in Glasgow, branded as "Willie Country".[4]