| Callsign: | WJMF-LD |
| Digital: | 6 (VHF) |
| Virtual: | 6 |
| Affiliations: | Independent |
| Owner: | Rainey Radio |
| Licensee: | Kid's Television, LLC |
| Location: | Jackson, Mississippi |
| Country: | United States |
| Founded: | February 9, 1996 |
| Sister Stations: | WFQY, WZQK |
| Former Callsigns: | W53BO (1997–2001) WJMF-LP (2001–2022) |
| Former Channel Numbers: | Analog: 53 (UHF) 19 (UHF, until 2011) 6 (VHF, 2011–2021) Radio: 87.7 MHz (FM, 2011–2021) |
| Former Affiliations: | Univision (until 2009) Oldies/Classic hits (radio format, 2011–2021) Silent (2009–2011, 2021–2022) |
| Erp: | 0.051 kW |
| Haat: | 94.40NaN0 |
| Facility Id: | 26253 |
| Coordinates: | 32.2858°N -90.2119°W |
| Licensing Authority: | FCC |
WJMF-LD, virtual and VHF digital channel 6, is a low-power television station licensed to Jackson, Mississippi, United States. The station is owned by Rainey Radio. WJMF-LD's transmitter is located on Kerr Drive (off US 80) on Jackson's south side. Programming is currently unknown.
WJMF-LP was previously an affiliate of Univision, rebroadcasting a satellite feed of KUOK in Oklahoma City, a former sister station under Equity Media Holdings; consequently, WJMF-LP was Univision's sole affiliate in Mississippi, as well as the state's only Spanish-language TV station in general. WJMF even broadcast KUOK station identifications and Oklahoma ads.
It was originally announced that WJMF would become a LAT TV affiliate. However, Equity placed LAT TV on co-owned WJXF-LP instead. (That station would later switch to Equity's Retro Jams network, before closing down in 2010.)
WJMF was sold at auction to Rainey Radio on April 16, 2009; this separated it from KUOK, which was sold to Tyler Media.[1] The sale closed on July 10, 2009.[2] In early 2011, WJMF-LP was relocated to channel 6, when it was relaunched as an oldies/classic hits-formatted radio station, "EZ 87.7".[3]
In June 2015, a Saturday evening request show was added to the station. The name of its host is Gearshift Gary.
On July 13, 2021, WJMF-LP signed off shortly before midnight. Its format (classic hits) had already moved to WZQK.
The station was licensed for digital operation on January 11, 2022; its call sign was changed to WJMF-LD.[4]