WITS (AM) explained

WITS
City:Sebring, Florida
Area:Sebring, Florida
Branding:Highlands 104.3
Frequency:1340 kHz
Airdate:November 24, 1959 (as WSEB)
Format:Classic hits
Power:1,000 watts
Class:C
Facility Id:57629
Former Callsigns:WSEB (1959–1984)
Owner:Cohan Radio Group
Sister Stations:WJCM, WWLL, WWOJ, WWTK
Webcast:Listen Live
Website:highlands1043.com
Licensing Authority:FCC

WITS is a commercial radio station in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market.[1]

On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.

Translators

In addition to the main station, WITS is relayed by an FM translator.

References

  1. http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=297&RY=2006&RQ=4&MP=0&OTHER=2&MN=Sebring&MS=FL&MR=288&12P=84400&UP=1/18/2007%2012:00:00%20AM&SU=S&BPER=8.6&HPER=12.6&OPER=&NSD=&CE=0 "Arbitron Ratings for Sebring Market"

External links

27.5083°N -81.4222°W