| WITS | |
| City: | Sebring, Florida |
| Area: | Sebring, Florida |
| Branding: | Highlands 104.3 |
| Frequency: | 1340 kHz |
| Airdate: | November 24, 1959 (as WSEB) |
| Format: | Classic hits |
| Power: | 1,000 watts |
| Class: | C |
| Facility Id: | 57629 |
| Former Callsigns: | WSEB (1959–1984) |
| Owner: | Cohan Radio Group |
| Sister Stations: | WJCM, WWLL, WWOJ, WWTK |
| Webcast: | Listen Live |
| Website: | highlands1043.com |
| Licensing Authority: | FCC |
WITS is a commercial radio station in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market.[1]
On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.
In addition to the main station, WITS is relayed by an FM translator.