| WITL-FM | |
| City: | Lansing, Michigan |
| Area: | Lansing, Michigan |
| Branding: | 100.7 WITL |
| Frequency: | 100.7 MHz [1] |
| Airdate: | 1961 (as WMRT-FM) |
| Format: | Country |
| Subchannels: | HD2: WONU simulcast HD3: Air1 |
| Erp: | 26,500 watts |
| Haat: | 196m (643feet) |
| Class: | B |
| Facility Id: | 46706 |
| Coordinates: | 42.6758°N -84.5°W |
| Callsign Meaning: | WhITtLe |
| Former Callsigns: | WYFE (1964–1966) WMRT (1961–1964) |
| Affiliations: | Compass Media Networks Westwood One |
| Owner: | Townsquare Media |
| Licensee: | Townsquare License, LLC |
| Sister Stations: | WFMK, WJIM, WJIM-FM, WMMQ, WVFN |
| Translators: | |
| Webcast: | Listen Live |
| Website: | witl.com |
| Licensing Authority: | FCC |
WITL-FM (100.7 MHz) is a radio station broadcasting a country music format. Licensed to Lansing, Michigan, and serving Ingham, Eaton and Clinton Counties in Michigan. It first began broadcasting in 1961 (as WMRT-FM) alongside daytime only station WMRT(AM).[2] The stations were purchased by Mid-West Family for $187,000 in 1964 and took the WITL and WITL-FM call sign in 1966, and adopted a full-time country music format in 1967. Originally, WITL-FM was simulcast with (now defunct) WITL (AM) at 1010 kHz. The AM station went silent in 1997.[3] It is currently owned and operated by Townsquare Media. Notable station alumni include author and former ABC News correspondent Tim O'Brien and progressive talk show host Thom Hartmann.
On August 30, 2013, a deal was announced in which Townsquare would acquire 53 Cumulus Media stations, including WITL-FM, for $238 million. The deal was part of Cumulus' acquisition of Dial Global; Townsquare and Dial Global were both controlled by Oaktree Capital Management.[4] [5] The transaction was consummated effective November 14, 2013.
After moving to new studios and offices shared with co-owned stations,[6] the original 'white house' studios and offices were torn down in 2017.[7]
WITL-FM is licensed for HD Radio operations. Its HD2 feed features the Olivet Nazarene University-owned "Shine.FM" Contemporary Christian music format originating at WONU in Kankakee, Illinois with local imaging, feeding ONU-owned analog translator W237BY 95.3 FM licensed to Mason with transmitter in downtown Lansing. Its HD3 signal airs Christian music from Air1.