| WISM-FM | |
| City: | Altoona, Wisconsin |
| Area: | Eau Claire-Chippewa Falls |
| Branding: | Greatest Hits 98.1 |
| Frequency: | 98.1 MHz |
| Format: | Classic hits |
| Erp: | 25,000 watts |
| Haat: | 530NaN0 |
| Class: | C3 |
| Facility Id: | 1130 |
| Coordinates: | 44.7767°N -91.475°W |
| Owner: | Mid-West Family Broadcasting |
| Licensee: | Clear Water Brands, Inc. |
| Sister Stations: | WAXX, WAYY, WEAQ, WECL, WIAL |
| Webcast: | Listen Live |
| Website: | greatesthits981.com |
| Licensing Authority: | FCC |
WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire-Chippewa Falls area. It is owned by Mid-West Family Broadcasting.[1]
The WISM FM callsign was first used in 1959 in Madison at 98.1 FM. [2] On December 1, 1983, WISM became changed its callsign to WMGN. [3]
Eventually, the Federal Communications Commission (FCC) controlled and licensed station call lettered were acquired by Alpenglow Communications, which relaunched WISM-FM in November 1991 with a classic rock format. [4]
The station was then bought[5] by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC.
The station was sold again in 2016 to Mid-West Family Broadcasting for $970,000.[6]
On July 1, 2016, coincident with the sale to Mid-West Family Broadcasting being consummated, WISM-FM changed its format from adult contemporary to classic hits, branded as "Greatest Hits 98.1". The specific programming was transferred from WDRK, upon that station's donation from Mid-West Family Broadcasting to Blugold Radio LLC.