| WIRI | |
| City: | Nekoosa, Wisconsin |
| Area: | Wausau-Stevens Point area |
| Branding: | Wiscountry |
| Frequency: | 105.5 MHz |
| Airdate: | 2003 (as KZZA) |
| Format: | Classic country |
| Erp: | 6,000 watts |
| Class: | A |
| Facility Id: | 85832 |
| Coordinates: | 44.3625°N -90.0661°W |
| Callsign Meaning: | "Wisconsin Rapids" |
| Former Callsigns: | KZZA (2003) WUSP (2003–2008) WRCW (2008–2013) WLJY (2013–2021) |
| Affiliations: | CBS News Radio Marquette Golden Eagles |
| Owner: | Sage Weil and Michael Crute |
| Licensee: | Civic Media, Inc. |
| Sister Stations: | WFHR, WXCO |
| Website: | https://wiscountry.com/ |
| Licensing Authority: | FCC |
WIRI (105.5 MHz) is an FM radio station broadcasting a classic country music format. Licensed to Nekoosa, Wisconsin, United States, the station serves the Central Wisconsin area. The station is currently owned by Sage Weil and Michael Crute, through licensee Civic Media, Inc.[1]
The station went on the air as KZZA on July 22, 2003. Three days later, the station changed its call sign to WUSP, and on March 5, 2008, to WRCW.[2] The call sign became WLJY on September 16, 2013.[3] with the format change from oldies as "Kool Gold 105.5" to an adult contemporary format as "Y105.5".[4] WLJY became WIRI on May 1, 2021.
On June 23, 2021, WIRI flipped to classic country as "Country Legends 24/7".[5]
On August 3, 2022, it was announced that Civic Media would acquire WIRI, along with sister station WFHR and its translator, W248DE.[6] The purchase, at a price of $886,000, was consummated on October 3, 2022.