| WIOI | |
| City: | New Boston, Ohio |
| Branding: | Music of Your Life |
| Frequency: | 1010 kHz |
| Translator: | 106.7 W294CN (New Boston) |
| Airdate: | September 2, 1959 |
| Format: | Adult standards/MOR |
| Power: | 1,000 watts day 22 watts night |
| Class: | D |
| Facility Id: | 60035 |
| Coordinates: | 38.73°N -82.9528°W |
| Callsign Meaning: | IOI = 101, 100.7 MHz[1] |
| Affiliations: | Cincinnati Bengals Radio Network Music of Your Life |
| Owner: | Maillet Media, Inc. |
| Website: | wioiradio.com |
| Licensing Authority: | FCC |
WIOI (1010 AM) is a radio station broadcasting an adult standards/MOR format. It is licensed to New Boston, Ohio, United States. The station is currently owned by Maillet Media, Inc.[2] and features programming from Music of Your Life.
WIOI is best known for being the Top 40 station in Portsmouth during the 1960s and 1970s, when Chuck Maillet was the owner. It changed hands a few times until 1996, when Chip Maillet, owner of Maillet Media, bought the station back from its previous owner. At this point it had an all talk radio format. In December 2000 the format was changed to "Music of Your Life". The community responded positively, especially those over age 50.
In early 2008, Music of Your Life was acquired by entrepreneur Marc Angell. WIOI continued airing the format, which is now distributed by Music of Your Life, Inc., a public company listed on the Over the Counter stock market under the ticker symbol MYLI.
Chip Maillet, a radio veteran since he started broadcasting at the age of 14 in 1970, announced the morning local news, weather, and community events. He was also the station owner and manager and handles sales. He was the "world's oldest DJ" (station joke). A 60-year veteran of radio from news for Mutual Broadcasting to major market morning man, Chuck did it all, including radio station manager, president and past owner. He died January 24, 2010, at the age of 89.
A long line of WIOI "jocks" and newsfolk went on to larger markets and some fame in communications. Among them was Phil Phillips, aka Phil Nye, who went on to become ABC Television News Vice President in Charge of O & O news operations, as well as News Director at four of ABC's five O & O stations (WABC, WXYZ, KGO, and KABC). Phil Hayes has been a news director at television stations in many cities including Detroit and Erie, Pennsylvania. Al Volker went on to produce, executive produce and news direct for 51 years. Dave Craig took his D.C. morning radio program on the road in many cities after his stint at WIOI.
WIOI is also the local affiliate for the Cincinnati Bengals, and has live Sunday church programming from 7:45am to 11:30am.