| WINC-FM | |
| City: | Berryville, Virginia |
| Branding: | 105.5 WINC-FM (pronounced "Wink FM") |
| Airdate: | (as WWOO) |
| Language: | English |
| Format: | Hot adult contemporary Christmas music (November-December) |
| Power: | 3,000 watts |
| Haat: | 91m (299feet) |
| Class: | A |
| Licensing Authority: | FCC |
| Facility Id: | 60363 |
| Coordinates: | 39.1175°N -77.9725°W |
| Callsign Meaning: | Winchester |
| Owner: | Darrin Jones |
| Licensee: | Euclid Avenue Properties, LLC |
| Website: | WINC-FM online |
WINC-FM (105.5 FM) is a hot adult contemporary-formatted radio station licensed to Berryville, Virginia, serving the Northern Shenandoah Valley. WINC-FM is owned by Darrin Jones, through Euclid Avenue Properties, LLC.
In November 2020, the then-WXBN flipped to hot adult contemporary, assuming the hot adult contemporary format and "WINC-FM" (pronounced "Wink FM") branding previously heard on the Winchester-based 92.5 frequency (which was in the process of being sold to the Educational Media Foundation). The station would take over the WINC-FM legacy callsign on December 29, 2020.
On April 30, 2021, Centennial Broadcasting announced it was selling WINC-FM and sister station WZFC to Fairfax, Virginia-based Metro Radio, Inc. for $225,000. Fellow sister station WINC was not included in the sale. Allen B. Shaw, Centennial's president and CEO, said in a May 2021 interview with The Winchester Star that Metro Radio, Inc. had had insured Shaw "they do not intend to" change the format of WINC-FM and WZFC. Shaw further said Metro thought WZFC's format was "probably the best format for the Winchester market" for ad revenue.
On June 30, long-time morning show host Barry Lee signed off after 37 years at the station. Hours later, long-time afternoon host Paula Kidwell would also sign off. The sale of WINC-FM and sister WKDV-FM was completed the same day.
WINC-FM was acquired by funeral home operator Darrin Jones, through his Euclid Avenue Properties, effective December 12, 2022. Following the sale's completion, on December 16, 2022, WINC-FM began stunting with Christmas music, ahead of an announcement to be made on January 5, 2023, at 10:55 a.m. At that time, the station relaunched its hot adult contemporary format from a new Winchester studio; Metro Radio had operated the station from Fairfax, with the intent of serving Leesburg. WINC-FM is operated in conjunction with its former AM sister station, which had been sold in the interim to Todd Bartley's Colonial Radio Group of Williamsport and renamed WZFC; the arrangement saw the AM station reclaim its former WINC call sign.