| Network Name: | Wisconsin Public Radio |
| Network Type: | Public radio network |
| Headquarters: | Madison, Wisconsin |
| Country: | United States |
| Area: | Wisconsin, eastern Minnesota, northeastern Iowa, northern Illinois, Chicagoland, southern Upper Peninsula |
| Owner: | Wisconsin Educational Communications Board & University of Wisconsin System, Board of Regents |
| Launch Date: | 1948 |
| Affiliations: | National Public Radio, American Public Media |
| Sister Stations: | PBS Wisconsin |
| Webcast: | WPR News WPR Music |
| Website: | wpr.org Listener Organization wpra.org |
Wisconsin Public Radio (WPR) is a network of 38 public radio stations in the state of Wisconsin. WPR's network is divided into two distinct services, the WPR News Network and the WPR Music Network, as well as the All Classical Network, a digital-only, full-time classical music service.
In 1932, WHA in Madison and WLBL in Stevens Point started limited simulcasting of certain programs. However, the first real steps toward the building of what would become Wisconsin Public Radio began in 1947, with the sign-on of WHA-FM (now WERN) as a sister station to WHA. Between 1948 and 1965, seven more FM stations signed on as part of what was initially dubbed Wisconsin Educational Radio.[1] The network became Wisconsin Public Radio in 1971, when it became a charter member of National Public Radio. Shortly afterward, the merger of the University of Wisconsin and Wisconsin State University systems into the present-day University of Wisconsin System greatly increased WPR's reach.
On April 9, 2024, WPR announced a substantial overhaul to its network, impacting all 38 network stations. Beginning May 20, the Ideas Network will be replaced with WPR News, which will air NPR flagship and local WPR programs. The News & Classical Network will be replaced with WPR Music and will air expanded schedules of classical music throughout the week, with jazz, world, and folk music heard on the weekends. Some former Ideas Network stations will switch to the WPR Music format, including WHHI 91.3 in Highland, KUWS 91.3 Superior, WHAA 89.1 Adams, WLBL 930 AM Auburndale, and WHAD 90.7 Delafield-Milwaukee. This change will greatly expand classical music offerings throughout the state, and will mark the return of the classical music format to the Milwaukee FM dial after WFMR dropped the format in 2007.[2] In Madison, WHA and WERN will join WPR News, with the low powered FM translators currently carrying the Ideas Network from WHA airing WPR Music going forward.
The Ideas Network is devoted mostly to discussion and call-in shows, focusing on the state of Wisconsin and issues involving the state. The name of the network comes from the Wisconsin Idea concept associated with the UW System.
During the week, the Ideas Network airs locally produced talk programming, longtime daily reading showcase Chapter a Day, and WBUR's On Point in mid-mornings, WAMU's 1A Monday-Thursdays and National Public Radio's Science Friday in early afternoons, while at night broadcasting Q and As It Happens from CBC Radio One, along with a mix of national programs including Reveal, Latino USA and The Moth Radio Hour, as well as repeats of Chapter a Day, and overnight, the BBC World Service. In election years, expanded political coverage occurs, along with WPR often coordinating in part political debates for the state's highest offices such as Governor and Attorney General, often with PBS Wisconsin (formerly Wisconsin Public Television).
On the weekend, it airs WPR-produced shows, such as Zorba Paster On Your Health and To the Best of Our Knowledge. Weekends also include NPR/PRI/APM entertainment programming such as Wait Wait... Don't Tell Me!, Ask Me Another, Radiolab and Live from Here (the former A Prairie Home Companion) on Saturdays, with Says You!, A Way with Words, Milk Street Radio, Bullseye with Jesse Thorn, and This American Life on Sundays. Other WPR-originated programming on the weekends include: University of the Air, the folk music focused Simply Folk, and PRX Remix. Higher Ground, a program of world music hosted by Dr. Jonathan Overby, is broadcast on Saturday night on WHAD, WPR's Ideas Network station in Milwaukee, and otherwise heard on WPR's News & Classical Music stations around the state. Formerly the network carried old time radio programming on weekend evenings, but discontinued doing so in June 2020 due to the racial and sexist views of the era proving outdated and offensive to general audiences.[3]
The flagship station of the Ideas Network is WHA 970 AM in Madison, one of the oldest existing radio stations in the world. All Ideas Network stations broadcast in analog monaural sound to provide those signals the largest coverage areas possible, while the HD Radio and Internet streaming feeds broadcast in stereo.
Personalities hosting call-in talk shows on the Ideas Network (as of November 2017) include Kate Archer Kent (early morning weekdays), Larry Meiller (late morning and early afternoon weekdays) and Central Time with Rob Ferrett and various co-hosts (afternoon drive time). On the typical weekday, the Ideas Network broadcasts over seven hours of live, Wisconsin-produced call-in talk shows.
| Location | Frequency | Call sign | Notes | |
|---|---|---|---|---|
| Ashland | 90.9 FM | WUWS | ||
| Adams | 89.1 FM | WHAA | Serves the southern portion of Central Wisconsin and the Dells region. | |
| Delafield | 90.7 FM | WHAD | Serves Milwaukee market with studios in that city's downtown | |
| Highland | 91.3 FM | WHHI | Serves all of Southwest Wisconsin including Dodgeville, and Platteville. | |
| Eau Claire | 88.3 FM | WHWC | ||
| Elgin, IL | 88.9 FM | WEPS | Owned by School District U-46 in Elgin; the network's only out-of-state affiliate and a high school radio station airing programming outside school hours | |
| Green Bay | 88.1 FM | WHID | ||
| Janesville | 100.3 FM | W262DD | Translator of WHA | |
| La Crosse | 90.3 FM | WHLA | ||
| Madison | 970 AM | WHA | Flagship for WPR in general | |
| Madison | 107.9 FM | W300BM | Translator of WHA | |
| Madison | 90.5 FM | W213CE | Translator of WHA via WERN-HD3 | |
| Menomonie | 88.3 FM | WHWC | ||
| Oshkosh | 90.3 FM | WRST-FM | ||
| Park Falls | 90.3 FM | WHBM | ||
| Rhinelander | 89.9 FM | WHSF | ||
| River Falls | 88.7 FM | WRFW | ||
| Sheboygan | 91.7 FM | WSHS | High school station carries WPRIN programming off-hours | |
| Sister Bay | 91.9 FM | WHDI | ||
| Stevens Point | 930 AM | WLBL | ||
| Superior | 91.3 FM | KUWS | ||
| Wausau | 91.9 FM | WLBL-FM | Timeshare with WXPW; airs WLBL programming 3am6pm weekdays, and from 5pm Sundays | |
| 101.3 FM | W267BB | Full-time analog translator of WHRM-HD3, itself translating WLBL (AM) | ||
| Marshfield | 100.9 FM | W256DC | Translator of WLBL (AM) | |
| Stevens Point | 99.1 FM | W256CZ | Translator of WLBL (AM) |
The NPR News & Music Network, formerly the NPR News & Classical Network, was originally devoted to classical music, along with carrying the national NPR News programs Morning Edition and All Things Considered, though its news and talk programs have increased since the early 2000s with the public radio industry's overall shift away from all-music programming. As of 2020, it carries the syndicated Classical 24 network in non-prime hours, while daily classical programming originates from Madison. The flagship station of the NPR News & Music Network is WERN in Madison.
In addition to the programs above, this network carries Fresh Air, Weekend Edition, APM's Marketplace, the BBC World Service's Newshour, and Live from Here. Live from the Met is offered during the opera's concert season. WPR also produces specialty programming on the weekend, such as a listener request program and a local music program titled Wisconsin Classical. The network also carries weekend jazz, folk and world music programming - including Higher Ground, hosted by Dr. Jonathan Overby on Saturday nights (this program is also heard on WPR's Milwaukee-based Ideas Network Station WHAD). Other forms of music such as blues, new-age, and Native American music can be heard regionally. A few Ideas Network stations in areas not served by this network carry the above programs in place of the master Ideas Network schedule.
The NPR News & Music network does not have a presence in Milwaukee. Flagship NPR programming is aired on WUWM, which is independent from Wisconsin Public Radio. Programming from the NPR News & Music feed can be heard in Milwaukee on WHAD HD-2 from 9:00 a.m. to 3:00 p.m.. The network is partially available in western suburbs from WERN and in south shore suburbs from WGTD.
| Location | Frequency | Call sign | Notes |
|---|---|---|---|
| Brule (Superior) | 89.9 FM | WHSA | |
| Eau Claire | 89.7 FM | WUEC | |
| Elkhorn | 101.7 FM | W269BV | Translator of WGTD |
| Green Bay | 89.3 FM | WPNE | |
| Lake Geneva | 103.3 FM | W277BM | Translator of WGTD |
| Kenosha | 91.1 FM | WGTD | Gateway Technical College-owned with local breakaways from the master schedule |
| La Crosse | 88.9 FM | WLSU | |
| Madison | 88.7 FM | WERN | |
| Menomonie | 90.7 FM | WVSS | |
| Sister Bay | 89.7 FM | WHND | |
| Superior | 88.5 FM | WSSU | |
| Washburn | 104.7 FM | WHWA | |
| Wausau | 90.9 FM | WHRM | |
In April 2024, WPR announced a restructuring of its two analog networks, to take place on May 20 of that year. The Ideas Network would be retired and its staff and most of its programming transferred to a new service called WPR News, while a new WPR Music service will feature expanded schedules of classical music throughout the week, with jazz, world, and folk music heard on the weekends.[4] Many WPR stations are scheduled to switch programming services; in Milwaukee, WHAD will join the WPR Music service (with NPR News programming continuing on WUWM) while WHA and WERN in Madison will join WPR News, with the low powered FM translators currently carrying the Ideas Network from WHA airing WPR Music going forward.[5]
Most syndicated NPR programming will continue on WPR News. However, 1A Plus, As It Happens, Q, and Milk Street Radio will be removed from the network. WPR network programs The Morning Show and Central Time will be replaced with a one-hour show called Wisconsin Today. WPR regional news programs Route 51, Simply Superior, and Newsmakers will be replaced with regional news updates during Morning edition on their local network stations. [6] Syndicated classical programming Exploring Music with Bill McGlaughlin and Classical 24 will be removed from the program schedule, while Chapter a Day will move to WPR Music.[7]
At the time of the announcement, no information was provided by WPR on changes to the All Classical Network or any of its HD radio services.
Gateway Technical College's WGTD affiliate confirmed its general alignment to WPR News, but stated all local programming will be preserved with slight schedule adjustments. Their Radio Reading Service would be preserved as well. WGTD also announced plans to create a new HD3 station, which would simulcast programming from WPR Music. [8]
| Location | Frequency | Call sign | Before Restructure | After Restructure | |
|---|---|---|---|---|---|
| Brule (Superior) | 89.9 FM | WHSA | NPR News & Music | WPR News | |
| Eau Claire | 89.7 FM | WUEC | NPR News & Music | WPR Music | |
| Elkhorn | 101.7 FM | W269BV | NPR News & Music | WPR News | |
| Green Bay | 89.3 FM | WPNE | NPR News & Music | WPR News | |
| Lake Geneva | 103.3 FM | W277BM | NPR News & Music | WPR News | |
| Kenosha | 91.1 FM | WGTD | NPR News & Music | WPR News | |
| La Crosse | 88.9 FM | WLSU | NPR News & Music | WPR Music | |
| Madison | 88.7 FM | WERN | NPR News & Music | WPR News | |
| Menomonie | 90.7 FM | WVSS | NPR News & Music | WPR Music | |
| Sister Bay | 89.7 FM | WHND | NPR News & Music | WPR News | |
| Superior | 88.5 FM | WSSU | NPR News & Music | WPR News | |
| Washburn | 104.7 FM | WHWA | NPR News & Music | WPR Music | |
| Wausau | 90.9 FM | WHRM | NPR News & Music | WPR News | |
| Ashland | 90.9 FM | WUWS | NPR News & Music | WPR News | |
| Adams | 89.1 FM | WHAA | The Ideas Network | WPR Music | |
| Delafield | 90.7 FM | WHAD | The Ideas Network | WPR Music | |
| Highland | 91.3 FM | WHHI | The Ideas Network | WPR Music | |
| Eau Claire | 88.3 FM | WHWC | The Ideas Network | WPR News | |
| Elgin, IL | 88.9 FM | WEPS | The Ideas Network | WPR Music | |
| Green Bay | 88.1 FM | WHID | The Ideas Network | WPR Music | |
| Janesville | 100.3 FM | W262DD | The Ideas Network | WPR News | |
| La Crosse | 90.3 FM | WHLA | The Ideas Network | WPR News | |
| Madison | 970 AM | WHA | The Ideas Network | WPR News | |
| Madison | 107.9 FM | W300BM | The Ideas Network | WPR Music | |
| Madison | 90.5 FM | W213CE | The Ideas Network | WPR Music | |
| Menomonie | 88.3 FM | WHWC | The Ideas Network | WPR News | |
| Oshkosh | 90.3 FM | WRST-FM | The Ideas Network | WPR News | |
| Park Falls | 90.3 FM | WHBM | The Ideas Network | WPR News | |
| Rhinelander | 89.9 FM | WHSF | The Ideas Network | WPR Music | |
| River Falls | 88.7 FM | WRFW | The Ideas Network | WPR News | |
| Sheboygan | 91.7 FM | WSHS | The Ideas Network | WPR Music | |
| Sister Bay | 91.9 FM | WHDI | The Ideas Network | WPR Music | |
| Stevens Point | 930 AM | WLBL | The Ideas Network | WPR Music | |
| Superior | 91.3 FM | KUWS | The Ideas Network | WPR Music | |
| Wausau | 91.9 FM | WLBL-FM | The Ideas Network | WPR Music | |
| Wausau | 101.3 FM | W267BB | The Ideas Network | WPR Music | |
| Marshfield | 100.9 FM | W256DC | The Ideas Network | WPR Music | |
| Stevens Point | 99.1 FM | W256CZ | The Ideas Network | WPR Music |
The All Classical Network service is available as an online stream and through HD Radio in select markets. The All Classical Network exclusively features classical music. The network includes a simulcast of locally produced daytime classical programming, Exploring Music with Bill McGlaughlin, and syndicated Classical 24 programming. https://www.wpr.org/all-classical-network/weekly Stations with this HD-2 service include WERN Madison, WHAD Milwaukee, WHRM Wausau, WPNE Green Bay, WHHI Highland, and WHLA La Crosse. https://www.wpr.org/network-coverage-maps It was also available on analog translator W272CN 102.3FM in Ashland, rebroadcasting WHSA HD-2. W272CN, originally W275AF/102.9, was no longer needed after WPR constructed two full-power stations in the Chequamegon Bay area and was discontinued in June 2016 http://www.northpine.com/broadcast/archive/news0616.html. On October 19, 2020, WPR discontinued HD service on KUWS Superior, WHSA Brule-Superior, WUWS Ashland, WHBM Park Falls, WHWC Menomonie, WHAA Wisconsin Rapids, and WHDI Sister Bay, due to low listenership. https://www.wpr.org/wpr-announces-hd-radio-reduction
The All Classical Network streams real-time live over most Internet streaming venues, along with WPR's mobile app and website. Downloadable versions of WPR shows in MP3 are available, but are restricted to certain downloading guidelines and timeframes.
A few stations broadcast an HD-3 service within the network. WHRM airs the Ideas Network on HD-3 to serve the Wausau area, due to WLBL-FM being a time-share operation with Rhinelander's WXPR as WXPW (as of September 2017, WLBL-HD3 is rebroadcast full-time in the Wausau area via analog translator W267BB (101.3)). WHHI airs the News/Classical Network on HD-3 to fill in coverage gaps of WERN and WSSW. WHLA airs News/Classical on HD-3 to fill in coverage gaps of WLSU. WERN also has an HD-3, which is the audio of Ideas Network station WHA to feed translator W215AQ 90.9 in Madison.
WPR affiliate station WGTD HD-2 offers a 24/7 jazz, big band and blues service, and WGTD HD-3 provides a reading service for the blind and visually impaired. https://www.wgtd.org
WPR's stations are licensed to several different organizations. Most stations are owned by either the University of Wisconsin System or by the Wisconsin Educational Communications Board, a state agency https://www.wpr.org/wisconsin-public-radio-financial-statement. The University of Wisconsin System and Wisconsin Educational Communications Board stations are administered by WHA Radio, a department of the University of Wisconsin – Madison, for the UW System Board of Regents. Other stations are affiliates, owned by local school districts or colleges.
The network's headquarters are located on the Madison campus where the majority of programs are produced. Some of WPR's regional studios produce local programming. Not all UW-owned stations are part of Wisconsin Public Radio's network; some are student-run, and others, like WUWM, are part of the UW-system, but not part of WPR. Two high school radio stations (one, WEPS, is located in the northwest Chicago suburb of Elgin, and its signal does not reach the Wisconsin state line) carry the network outside of school hours and summer periods, providing a form of license protection to those stations (WEPS began to program the Ideas Network in order to fend off a license challenge due to being off-air after school hours), while WLBL-FM in Wausau shares time on its frequency with WXPW, a repeater of independently owned NPR member WXPR in Rhinelander; it broadcasts full-time via an FM translator of WHRM-HD3.
Wisconsin Public Radio states that it "is committed to the highest standards of journalistic ethics and excellence" on its website and that it ascribes to the RTDNA Code of Ethics and Professional Conduct.[9]
Listeners and the broader public are invited to share their views of programs, topics and guests during radio broadcasts, on social media and wpr.org web forums and through WPR's Audience Services phone and email contacts. WPR posts guidelines for talk-show callers and online community members on its website.[10] The guidelines are enforced through call-screeners during broadcast programs and online forums are regularly monitored by WPR staff.