| WGUF | |
| City: | Marco, Florida |
| Area: | Naples and Southwest Florida |
| Branding: | Naples' FM Talk |
| Frequency: | 98.9 MHz |
| Format: | Talk Radio |
| Erp: | 6,000 watts |
| Class: | A |
| Facility Id: | 28903 |
| Coordinates: | 26.0528°N -81.7031°W |
| Callsign Meaning: | W GULF Coast |
| Affiliations: | Compass Media Networks Salem Radio Network Westwood One |
| Network: | Townhall News |
| Owner: | Renda Broadcasting |
| Licensee: | Renda Broadcasting Corp. of Nevada |
| Sister Stations: | WJGO, WSGL, WWGR |
| Webcast: | Listen Live |
| Website: | wguf989.com |
| Licensing Authority: | FCC |
WGUF (98.9 FM) is a commercial radio station licensed to Marco, Florida, and broadcasting to the Naples area of Southwest Florida. It airs a talk radio format and is owned by Renda Broadcasting, with studios on Race Track Road in Bonita Springs. The station is known as Naples' FM Talk.
WGUF is a Class A FM station. It has an effective radiated power (ERP) of 6,000 watts. The transmitter is off the Tamiami Trail (U.S. Route 41) near Auto Village Road in Lely Resort, Florida.[1]
Weekdays begin with a local news and information show hosted by Dave Elliott. The rest of the weekday schedule largely comes from nationally syndicated conservative talk shows: Mike Gallagher, Dennis Prager, Ben Shapiro, Michael Knowles, Joe Pags, Rich Valdés, Red Eye Radio and This Morning, America's First News with Gordon Deal.
Weekends feature shows on money, health and real estate, some of which are paid brokered programming. It also carries the home improvement show, The Money Pit plus repeats of weekday programs. Most hours begin with an update from Townhall News.
WGUF first signed on the air in .[2] It was originally on 92.7 MHz, moving to its current dial position a few years later. It was owned by Rowland Gulf Broadcasting, Inc., with Marshall Rowland Sr. as the president and Stephen Rowland as the general manager. The format was easy listening music. WGUF was an affiliate of the ABC Entertainment Network.
In 1997, it was acquired by Renda Broadcasting in a $2 million deal.[3] Renda later switched the station to a conservative talk format.