WGST (AM) explained

City:Hogansville, Georgia
WGST
Area:LaGrange - Newnan - West Central Georgia
Branding:720 The Voice
Format:Talk
Affiliations:Fox News Radio
Premiere Networks
Salem Radio Network
Owner:iHeartMedia
Licensee:iHM Licenses, LLC
Sister Stations:WBIN, WBZW, WBZY, WRZX, WMGP, WRDG, WUBL, WWPW
Former Callsigns:WMXY (1984–1999)
WGSE (1999–2003)
WVCC (2003–2020)
Callsign Meaning:"Georgia School of Technology", now Georgia Tech; founders of WGST (920 AM), now WGKA
Licensing Authority:FCC
Facility Id:39620
Class:D
Power:7,970 watts day
Coordinates:33.065°N -84.9564°W
Webcast:Listen Live
Website:720thevoice.iheart.com

WGST (720 kHz) is a commercial AM radio station licensed to Hogansville, Georgia, and serving West Central Georgia, including LaGrange and Newnan. It airs a talk radio format and is owned by iHeartMedia, Inc. Most programming on WGST is syndicated. It carries Premiere Networks shows from Sean Hannity, Glenn Beck and "Clay Travis & Buck Sexton." From the Salem Radio Network it carries Hugh Hewitt and Larry Elder. On weekends, sports programming from the Fox Sports Radio Network is heard. On weekdays, most hours begin with Fox News Radio.

WGST transmits with power of 7,970 watts, using a non-directional antenna, but because it shares AM 720, the same frequency as Class A clear-channel station WGN in Chicago, WGST is a daytimer, required to be off the air at night when AM radio waves travel farther.

History

The station was assigned the WMXY call sign on September 18, 1984;[1] it signed on August 12, 1985,[2] owned by Tharpe Communications and programming an urban contemporary format.[3] Tharpe sold the station to T. Wood and Associates for $5,000 in 1991; L.A. Wood was a principal of both companies.[4] Two years later, WMXY and its FM sister station, WEIZ, were sold to Magnolia Broadcasting for $200,000.[5] Magnolia sold the stations to First Georgia Broadcasting, owner of WKZJ in Greenville, for $145,000 in 1995;[6] the following year, First Georgia sold WVCC and what had become WZLG to Janz Broadcasting for $510,000.[7]

Janz Broadcasting sold WMXY and WZLG to Radio LaGrange for $975,000 in 1997, with a local marketing agreement commencing on December 1; Radio LaGrange's principals owned WCOH in Newnan and WMKJ in Peachtree City.[8] Jacor Communications announced a $4.4 million purchase of all four stations in January 1999;[9] Jacor was itself acquired by Clear Channel Communications (now iHeartMedia) a few months later.[2] [10] WMXY changed its call sign to WGSE on July 12, 1999,[1] accompanied by a switch to a news/talk format;[11] the previous call sign was moved to WKBN-FM in Youngstown, Ohio.[12] The call sign was changed to WVCC on December 22, 2003, and to WGST on July 13, 2020.[1]

Notes and References

  1. Web site: WGST Call Sign History . United States Federal Communications Commission, audio division .
  2. https://www.americanradiohistory.com/Archive-BC-YB/2010/D-2010-BC-YB-7.pdf Broadcasting & Cable Yearbook 2010 page D-164
  3. Book: Broadcasting Cablecasting Yearbook 1986. 1986. B-75. PDF. July 14, 2020.
  4. News: For the Record . July 14, 2020 . . August 12, 1991 . 56.
  5. News: Broadcasting Partners Gets Motown Duopoly With $40 Million For WMTG & WNIC . July 14, 2020 . . November 26, 1993 . 6–10.
  6. News: EZ Communications Creates Kansas City Duopoly For $35 Million . July 14, 2020 . . January 13, 1995 . 6–8.
  7. News: Clear Channel Claims Heftel In $275 Million Stock Sale . July 14, 2020 . . June 7, 1996 . 6–8.
  8. News: Elsewhere . July 14, 2020 . The M Street Journal . 9.
  9. News: Jacor expands into Georgia with four new stations . July 14, 2020 . . January 5, 1999.
  10. News: Closings Galore . July 14, 2020 . The M Street Journal . May 5, 1999 . 1.
  11. News: Format Changes & Updates . July 14, 2020 . The M Street Journal . August 11, 1999 . 1.
  12. News: Call Letter Changes . July 14, 2020 . The M Street Journal . July 28, 1999 . 4.