| WFPG | |
| City: | Atlantic City, New Jersey |
| Country: | US |
| Area: | Jersey Shore |
| Branding: | Lite 96.9 WFPG |
| Format: | Adult contemporary |
| Erp: | 50,000 watts |
| Haat: | 110m (360feet) |
| Class: | B |
| Facility Id: | 10449 |
| Callsign Meaning: | "World's Famous Playground" |
| Affiliations: | Compass Media Networks Premiere Networks |
| Owner: | Townsquare Media |
| Licensee: | Townsquare License, LLC |
| Sister Stations: | WENJ, WPGG, WPUR, WSJO |
| Webcast: | Listen Live |
| Website: | wfpg.com |
| Licensing Authority: | FCC |
WFPG (96.9 FM) is a commercial radio station in Atlantic City, New Jersey, known as "Lite 96.9 WFPG" It is owned by Townsquare Media and broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December. The radio studios and offices are on Tilton Road in Northfield, New Jersey.
WFPG has an effective radiated power (ERP) of 50,000 watts, the current maximum for most FM stations in the Northeast. The transmitter is on Riverside Street, near Absecon Boulevard (U.S. Route 30) in Atlantic City.[1] WFPG signal reaches 11 counties in South and Central New Jersey, plus parts of Pennsylvania and Delaware.
The station signed on the air in . It was the FM counterpart to WFPG 1450 AM (now WPGG). For most of its early decades, it was a beautiful music station, playing quarter hour sweeps of soft, mostly instrumental cover versions of popular songs, as well as Hollywood and Broadway show tunes. In the 1980s, as the easy listening format aged, the station added more vocals to the playlist to attract a younger audience. It eventually made the transition to soft adult contemporary music. During the early 2000s, the tempo picked up, making WFPG a mainstream AC station. In April 2022, the station quietly changed its name to "Lite 96.9 WFPG".
WFPG is referenced in Steel Pier musical as the station broadcasting the play's dance marathon event.