WERV-FM explained

WERV-FM
City:Aurora, Illinois
Country:US
Area:West Suburban Chicago
Branding:95-9 The River
Airdate:[1]
Format:Classic alternative
Erp:2,850 watts
Haat:103m (338feet)
Class:A
Facility Id:73171
Licensing Authority:FCC
Callsign Meaning:"River"
Former Callsigns:WKKD-FM (1961–1981)
WKKD (6/17/1981-9/22/1981)[2]
WKKD-FM (1981–2001)
Owner:Alpha Media
Licensee:Alpha Media Licensee LLC
Sister Stations:WCCQ, WIIL, WJOL, WKRS, WSSR, WXLC, WZSR

WERV-FM (95.9 MHz "95.9 The River") is a commercial radio station, licensed to Aurora, Illinois, and serving the western suburbs of Chicago. It is owned by Alpha Media, through licensee Alpha Media Licensee LLC.[3] WERV-FM has a classic alternative radio format.

WERV-FM has an effective radiated power (ERP) of 2,850 watts. The studios and transmitter are on Plain Avenue in Aurora.[4]

History

Early years

This station was the radio dream of WLS Radio announcer, emcee, and engineer Russ Salter, who put this station (then WKKD-FM); along with WKKD AM 1580 on the air.[5] WKKD 1580 debuted on September 21, 1960, and WKKD-FM on February 12, 1961.[5] [1] The station's call sign stood for Kane, Kendall and DuPage, which were the primary counties in its coverage area.[6] [7] Both stations' studios, transmitters and towers were at 1880 Plain Avenue in Aurora.[8] [9] [7]

The station was part of a simulcast with WKKD AM 1580.[10] Bill Blough hosted a country music program in the station's first years.[11] [12] [13] Chicago weathercaster Tom Skilling began his career at WKKD,, while he attended high school in Aurora.[14]

Beautiful music: 197?-1983

By 1968, the simulcast had ended.[15] WKKD-FM was branded "The Golden Sounds".[16] [17] The station aired a beautiful music format in the 1970s and into the early 1980s.[18] [19] [20]

Adult contemporary: 1983-1993

In late 1983, AM 1580's call sign was changed back to WKKD, and the two stations became part of a partial simulcast.[21] [22] The station aired an adult contemporary format, branded as "classic hits", playing music from the 1960s, 1970s, and 1980s.[22] [23] Throughout the 1980s, WKKD was originally used on a local access channel in Naperville throughout its AC days on Jones Intercable until the summer of 1988.

In the late 1980s, the station aired a soft AC format, as "Lite Mix",[24] with the branding changing to "K-Lite" in 1989.[25] [26] The station continued to air this format into the early 1990s.[27] [28] [29]

In 1992, WKKD-FM became the flagship radio station for Kane County Cougars baseball.[29]

Oldies: 1993-2001

In 1993, the station adopted an oldies format, and was branded "Pure Gold 96".[30] [31] [32] WKKD-FM was again part of a simulcast with WKKD AM 1580.[30] [31] In 1998 the station changed its branding to "Kool 95.9", while continuing to air an oldies format.[33] [34]

In 2000, the Salter family sold WKKD AM and FM, as well as WRWC in Rockford, Illinois, to RadioWorks for $6.5 million, plus $1.5 million in consulting and non-compete agreements.[35] [36]

Classic hits: 2001-2024

In 2001 WKKD-FM and AM were sold to NextMedia Group for $3.4 million.[34] [37] On January 25, 2001, the station became "95.9 The River", airing a classic hits format with the slogan "Rock 'N Roll Favorites for the 'Burbs".[38] [39] [40] The station's call sign was changed to WERV-FM shortly thereafter.[2] The classic hits format on WERV-FM leaned toward classic rock: its playlist stressed the rock hits of the 1980s, 1990s and early 2000s such as Van Halen, U2 and Bon Jovi, but did not play pop and dance artists such as Michael Jackson, Madonna or Whitney Houston, heard on most classic hits stations.

On July 15, 2006, the station debuted an HD-2 station branded "The Rapids!", airing a hard rock gold format.[41]

NextMedia sold WERV-FM and their 32 other radio stations to Digity, LLC at a price of $84,975,200; the transaction was consummated on February 10, 2014.[42] Effective February 25, 2016, Digity and its 124 radio stations were acquired by Alpha Media for $264 million.[43] [44]

Personalities heard on The River include Scott Mackay, Nick Jakusz, Mitch Michaels, Leslie Harris and Scott Childers.[45] [46]

Classic alternative: 2024-present

On May 24, 2024, at 2p.m., after playing "Right Now" by Van Halen, WERV-FM relaunched with a classic alternative format, retaining the "River" name; the first song under the relaunched format was "Today" by Chicago-founded band The Smashing Pumpkins.[47] The station is focusing on Chicago, using the slogan "Chicago's Classic Alternative."

See also

External links

41.769°N -88.267°W

Notes and References

  1. Broadcasting/Cablecasting Yearbook 1984, Broadcasting/Cablecasting, 1984. p. B-75. Retrieved December 11, 2018.
  2. https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=73171&Callsign=WERV-FM73171 Call Sign History
  3. https://transition.fcc.gov/fcc-bin/fmq?call=WERV FM Query Results: WERV-FM
  4. https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=werv&nav=home Radio-Locator.com/WERV
  5. Web site: Salter Communications: Russell G. Salter. https://web.archive.org/web/19971010015110/http://www.wkkd.com/salter/history.html. Salter Communications. December 11, 2018. October 10, 1997. dead.
  6. "What those letters on the dial mean", Chicago Tribune Magazine. March 4, 1979. Retrieved December 11, 2018.
  7. Ghrist, John R. (1996). Valley Voices: A Radio History. Crossroads Communications. p. 106-107.
  8. https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=81672 History Cards for WERV-FM
  9. https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=52856 History Cards for WKKD
  10. 1961-62 Broadcasting Yearbook, Broadcasting, 1961-1962. p. B-51. Retrieved December 14, 2018.
  11. Sachs, Bill. "Folk Talent & Tunes", Billboard. May 16, 1960. p. 47. Retrieved December 10, 2018.
  12. Sachs, Bill. "Folk Talent & Tunes", Billboard. July 10, 1961. p. 8. Retrieved December 10, 2018.
  13. Sinclair, Charles. "Vox Jox", Billboard. December 1, 1962. p. 40. Retrieved December 10, 2018.
  14. "Tom Skilling" Chicago Tribune. November 9, 2011. Retrieved December 11, 2018.
  15. 1968 Broadcasting Yearbook, Broadcasting, 1968. p. B-50. Retrieved December 14, 2018.
  16. "Salter Broadcasting Company Proudly Present... The Golden Sounds on WKKD-FM", The Southwest Graphic. January 28, 1970. p. 5. Retrieved December 14, 2018.
  17. Draves, William A. "The Beacon", Fond du Lac Reporter. May 26, 1973. p. 1. Retrieved December 14, 2018.
  18. "Stations, everywhere: a listeners' guide to the AM and FM bands", Chicago Tribune Magazine. March 4, 1979. p. 35. Retrieved December 12, 2018.
  19. Broadcasting Yearbook 1977, Broadcasting, 1977. p. C-59. Retrieved December 12, 2018.
  20. Broadcasting/Cablecasting Yearbook 1983, Broadcasting/Cablecasting, 1983. p. B-69. Retrieved December 12, 2018.
  21. Bornstein, Rollye. "Vox Jox", Billboard. December 10, 1983. Retrieved December 12, 2018.
  22. Chicago Radio Guide, Vol. 1, Issue 1. May 1985. Retrieved December 12, 2018.
  23. Broadcasting/Cablecasting Yearbook 1985, Broadcasting/Cablecasting, 1985. p. B-78. Retrieved December 12, 2018.
  24. Chicagoland Radio Waves, MediaTies. Summer 1988. Retrieved December 12, 2018.
  25. Chicagoland Radio Waves, MediaTies. Summer 1989. Retrieved December 12, 2018.
  26. "WKKD FM 95.9", Radio Chicago. Fall 1989. p. 35. Retrieved December 12, 2018.
  27. Wilhelmson, Brenda. "Radio In Du Page", Chicago Tribune. February 25, 1990. Retrieved December 10, 2018.
  28. "WKKD FM 95.9", Radio Chicago, Spring 1991. p. 53. Retrieved July 14, 2018.
  29. Kening, Dan. "The Home Team", Chicago Tribune. April 7, 1992. Retrieved December 10, 2018.
  30. Todorovich, Lisa. "Lettermen Bring Valentine Spirit To Norris", Chicago Tribune. February 12, 1993. Retrieved December 10, 2018.
  31. "Format Changes", The M Street Journal. Vol. 10, No. 32. August 11, 1993. p. 1. Retrieved December 10, 2018.
  32. Web site: WKKD Pure Gold 96 ON-LINE. https://web.archive.org/web/19961228151206/http://www.wkkd.com:80/. WKKD-FM. December 10, 2018. December 28, 1996. dead.
  33. Web site: Welcome to the new KOOL 95.9 web site!. https://web.archive.org/web/19980522141346/http://wkkd.com/. WKKD-FM. December 10, 2018. May 22, 1998. dead.
  34. "Elsewhere", The M Street Journal. Vol. 18, No. 01. January 4, 2001. p. 10. Retrieved December 10, 2018.
  35. https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=287300 Application Search Details
  36. Kirk, Jim. "Rockford Firm Adds To Its Reach", Chicago Tribune. July 28, 1999. Retrieved December 15, 2018.
  37. http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=549693 Application Search Details
  38. Web site: Chicago Media Headlines - January. https://web.archive.org/web/20051031091650/http://www.djheadlines.com/index.php?pid=102. DJHeadlines.com. January 24–26, 2001. June 23, 2018. October 31, 2005. dead.
  39. Devine, Cathy (2002-2003). The M-Street Radio Directory, 11th Edition. p. 183. Retrieved July 13, 2018.
  40. Web site: 95-9 The River. https://web.archive.org/web/20020103021425/http://www.959theriver.fm/index.cfm. 959theriver.fm. July 13, 2018. January 3, 2002. dead.
  41. "WERV To Debut HD-2 Station "The Rapids" At Listener Party", All Access Music Group. July 11, 2006. Retrieved December 13, 2018.
  42. "NextMedia Radio Stations Now Owned And Operated By Digity", Chicagoland Radio and Media. February 10, 2014. Retrieved December 12, 2018.
  43. "Alpha Media Closes Purchase of Digity Radio Stations!", Alpha Media. February 25, 2016. Retrieved December 12, 2018.
  44. "With Digity, Alpha Is Now Fourth-Largest Radio Co.", InsideRadio. February 26, 2016. Retrieved December 12, 2018.
  45. "Show Schedule", 95.9 The River. Retrieved December 10, 2018.
  46. "Major Change/Switch At WERV-FM & WRXQ-FM", Chicagoland Radio and Media. September 8, 2011. Retrieved December 10, 2018.
  47. News: Venta . Lance . WERV Brings Classic Alternative To Suburban Chicago . May 26, 2024 . RadioInsight . May 26, 2024.

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