WEQL explained

City:La Crosse, Wisconsin
Country:United States
WEQL
Area:La Crosse area
Branding:Prayz Network
Format:Contemporary Christian
Network:Prayz Network
Owner:The Salvation Poem Foundation
Airdate:1975 (as WLXR-FM)
Former Callsigns:WLXR-FM (1973–2020)
WGSL (2020–2023)
Licensing Authority:FCC
Facility Id:7057
Class:A
Erp:800 watts
Haat:2010NaN0

WEQL (104.9 FM) is a radio station broadcasting a contemporary Christian format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by The Salvation Poem Foundation.

Originally WLXR-FM, the station changed its call sign to WGSL on July 31, 2020, coinciding with the sale of the station by Mississippi Valley Broadcasters to The Salvation Poem Foundation. On August 1, 2020, the station's hot adult contemporary format moved from 104.9 to translator 97.9 K250AZ (which relays WKBH-HD2). Simultaneously, the 104.9 frequency switched to the "Prayz Network" contemporary Christian format. Prior to its former hot AC format, the station was La Crosse's dominant CHR station in the 1980s.[1]

On November 20, 2023, the station changed its call sign to WEQL.

Notes and References

  1. https://radioinsight.com/headlines/194423/magnum-acquisition-leads-to-four-format-shuffle-in-lacrosse/ Magnum Acquisition Leads To Four Format Shuffle In LaCrosse