| WWMY | |
| City: | Beech Mountain, North Carolina |
| Branding: | Highway 106.1 & 102.3 |
| Frequency: | 102.3 MHz |
| Format: | Country (WMMY simulcast) |
| Erp: | 1,500 watts |
| Haat: | 596.6 meters |
| Class: | A |
| Facility Id: | 22224 |
| Coordinates: | 36.1842°N -81.88°W |
| Callsign Meaning: | Variation of sister station WMMY |
| Former Callsigns: | WAOH (1993) WECR (1993–1996) WECR-FM (1996–2014) |
| Affiliations: | Motor Racing Network Performance Racing Network Westwood One |
| Owner: | Curtis Media Group |
| Sister Stations: | WMMY, WZJS, WATA, WECR, WXIT |
| Webcast: | Listen Live |
| Website: | WWMY Online |
| Licensing Authority: | FCC |
WWMY (102.3 FM) is a radio station broadcasting a country music format, simulcasting WMMY 106.1 FM Jefferson, North Carolina.[1] Licensed to Beech Mountain, North Carolina, United States, the station is currently owned by Curtis Media Group and features programming from CBS News Radio.[2]
After buying WJTP in 1996, Steve Rondinaro's Rondinaro Broadcasting changed that station's call letters to WECR and started WECR-FM, along with buying WXIT.
In 2003, the stations were sold to Aisling Broadcasting (Jonathon Hoffman, managing member) for $2.2 million.[3]
This added to Aisling's holdings since they had also purchased in September 2003 (from Highland Communications) WATA & WZJS for a price of $2.2 million,[4] and WMMY (from Dale Hendrix) in 2004 for $1.58 million.[5]
Aisling went into receivership, and George Reed of Media Services Group was appointed to manage the stations until a buyer was found.[6] Later in the year, Curtis Media Group purchased the stations.[7]
On February 24, 2013, WECR-FM changed their format from adult contemporary Mix 102.3 to country, simulcasting WMMY 106.1 FM. On February 28, 2014, the station changed their call sign to the current WWMY.