| WECR | |
| City: | Newland, North Carolina |
| Branding: | Star 94.3 |
| Frequency: | 1130 kHz |
| Format: | Adult contemporary music |
| Power: | (day) |
| Class: | D |
| Licensing Authority: | FCC |
| Facility Id: | 29515 |
| Coordinates: | 36.0775°N -81.9164°W |
| Callsign Meaning: | We care about the high country |
| Former Callsigns: | WJTP (1978–1996) |
| Affiliations: | Compass Media Networks |
| Owner: | Curtis Media Group |
| Webcast: | Listen Live |
| Website: | WECR Online |
WECR (1130 AM) is a radio station broadcasting an adult contemporary music format. Licensed to Newland, NC, United States, it serves the Boone, NC area. The station is currently owned by Curtis Media Group. WECR broadcasts during the daytime only.
WECR is powered at 1,000 watts by day, using a non-directional antenna. But because 1130 AM is a clear channel frequency reserved for Class A WBBR in New York City, WECR must sign-off at night to avoid interference
James T. Parker owned what was then called WJTP.
Steve Rondinaro's Rondinaro Broadcasting purchased WJTP in 1996 and changed the letters to WECR. Rondinaro also started WECR-FM and added WXIT. Aisling bought these stations from Rondinaro as well as WATA and WZJS, owned by Highland Communications. Aisling went into receivership and George Reed of Media Services Group was appointed to manage the stations until a buyer was found.[1] Later in the year, Curtis Media Group purchased the stations.[2]
On January 10, 2022, WECR changed their format from southern gospel to adult contemporary, branded as "Star 94.3" (simulcast on FM translator W232CW 94.3 FM Boone).[3]