WCWB explained

WCWB
City:Marathon, Wisconsin
Area:Wausau-Stevens Point area
Branding:B104.9
Frequency:104.9 MHz
Format:Country music
Erp:21,000 watts
Haat:109.0 meters
Class:C3
Facility Id:2109
Coordinates:44.8369°N -89.7658°W
Callsign Meaning:W-Country & Western Bee (branding and logo mascot)
Former Callsigns:WIGL (1987)
WMGU (1987–1996)
WKQH (1996–2017)
Owner:Richard L. Muzzy
Licensee:Muzzy Broadcast Group, LLC
Sister Stations:WPCN, WSPT
Website:b1049.com
Licensing Authority:FCC

WCWB (104.9 FM) is a radio station broadcasting a Classic Country music format. Licensed to Marathon, Wisconsin, United States, the station serves the Wausau-Stevens Point area.

Format history

During most of the '90s, the station carried a variation of Classic rock under names such as "104.9 KQH" and "104.9 K-ROCK". In 2003, the station flipped to Active Rock as "Rock 104-9". The ratings initially were good,[1] however this did not last and the station switched to its current format.

History

The stations' original calls were WIGL. In 1988, the station changed its call sign to WMGU, with an Adult Contemporary format, as "Magic 105" using a format from syndicator Drake-Chenault, and later using a satellite format from Jones Radio. The station went dark in late 1991, and was later purchased by Americus Communications, headed by Rick Muzzy, initially simulcasting WSPO and its talk format. On February 1, 1996, the call letters switched to WKQH. On August 1, 2017, the calls were changed to WCWB to reflect its B-104.9 Moniker.[2]

External links

Notes and References

  1. Web site: Spring 2004 . arbitron.
  2. Web site: WCWB Call Sign History . United States Federal Communications Commission, audio division .