WCHK-FM explained

WCHK-FM
City:Milford, Delaware
Area:Dover, Delaware
Branding:The Chicken 101.3
Frequency:101.3 MHz
Airdate:1990 (as WXPZ)
Format:Country
Erp:6,000 watts
Haat:93.5m (306.8feet)
Class:A
Facility Id:58763
Coordinates:38.8561°N -75.4827°W
Callsign Meaning:CHicKen
Former Callsigns:WXPZ (1990–2004)
WNCL (2004–2019)
Owner:Forever Media
Licensee:FM Radio Licenses, LLC
Affiliations:Westwood One
Webcast:Listen Live
Website:Chicken 101.3 Online
Licensing Authority:FCC

WCHK-FM (101.3 FM, "The Chicken 101.3") is a radio station licensed to Milford, Delaware. Owned by Forever Media, it broadcasts a country music format serving Dover, Delaware.[1]

History

The station began its operations in 1990 as WXPZ. It aired a Christian radio format under the brand The Light FM.[2]

On January 6, 2004, WXPZ changed its callsign to WNCL.[3] Initially, it aired an Oldies format under the brand Cool 101.3. Years later, it shifted to Classic Hits.

On February 5, 2019, Delmarva Broadcasting was sold to Forever Media.[4]

In late-October 2019, the station began stunting with a loop of the "Chicken Dance", and its Cool format and branding was moved to sister station WYUS. On November 1, 2019, the station officially flipped to country music as The Chicken 101.3. The branding is a nod to Delaware's poultry industry, and the station's airstaff use chicken-themed pseudonyms on-air, such as "The Rooster" and "Chickie" (in a similar manner to Froggy, a country music brand used extensively by Forever Media's other country stations). The station changed its calls to WCHK-FM to match the new branding (with the WNCL calls moving to WYUS).[5] [6]

Notes and References

  1. Web site: Fall 2007 Station Information Profile . Arbitron.
  2. Web site: New Christian Radio Station On-Air. Bryan. Shupe. 15 December 2010. dead. https://web.archive.org/web/20210125205552/https://milfordlive.com/2010/12/15/new-christian-radio-station-on-air/. 25 January 2021. 24 May 2021.
  3. Web site: Call Sign History . FCC Media Bureau CDBS Public Access Database.
  4. Web site: Forever Media Acquires Delmarva Broadcasting. 2019-02-06. RadioInsight. en-US. 2019-08-17.
  5. Web site: 'The Chicken' Hatches In Delaware; 'Woof Rock' Bares Its Teeth In Illinois.. Insideradio.com. en. 2019-11-05.
  6. Web site: Chicken 101.3 Debuts In Delaware. 2019-11-01. RadioInsight. en-US. 2019-11-05.