| WBRR | |
| City: | Bradford, Pennsylvania |
| Area: | Northwestern PA and Southwestern NY |
| Branding: | 100.1 The Hero |
| Frequency: | 100.1 MHz |
| Format: | Mainstream rock |
| Erp: | 1,650 watts |
| Haat: | 160 meters |
| Class: | A |
| Licensing Authority: | FCC |
| Facility Id: | 54826 |
| Coordinates: | 41.965°N -78.6169°W |
| Callsign Meaning: | Bradford Radio |
| Owner: | WESB Incorporated |
| Licensee: | Radio Station WESB, Inc. |
| Sister Stations: | WESB |
WBRR (100.1 FM) is a radio station in Bradford, Pennsylvania. The station, operated by sister station WESB, is a classic-leaning mainstream rock format station branded as "100.1 The Hero" (HERO having originated with a previous format as an acronym for "High Energy Rockin' Oldies").
All staff is shared with WESB.
For most of the 1990s and early 2000s, WBRR was an oldies outlet known as "Cool 100". In 2007, major changes were made to the morning show (adding Scott Douglas, who was previously the morning host and program director at classic rock WQRS; Douglas left the station in 2014) and shifted formats to classic rock. In August 2008, Igor was tapped to do nights on WBRR. Igor joined after working at 100.7 WMMS and 92.3 WORM Xtreme Radio in Cleveland and Q92 WIMP in Canton, Ohio. The station subsequently shifted its format to a mainstream rock mix of 90's and New Old Rock WBRR has filled a niche as the western Twin Tiers' only rock station.
In 2024, WBRR dropped its local morning show in favor of an iHeartMedia syndicated Woody and Wilcox program; local hosts continue to be heard in the midday and afternoon shifts and for local news inserts.