WAWW-LD explained

WAWW-LD
Location:Rochester, New York
Country:United States
Digital:30 (UHF)
Owner:Squirrel Broadcasting Company
Subchannels:30.1 HSN 30.2 Story Television 30.3 Cornerstone Television 30.4 Binge TV[1]
Facility Id:27573
Erp:15 kW
Haat:105.61NaN1
Coordinates:43.1353°N -77.585°W
Licensing Authority:FCC

WAWW-LD (channel 30) is a low-power television station licensed to serve Rochester, New York, United States. The station is owned by Squirrel Broadcasting Company, a joint venture of James Smisloff and New York radio and TV station owner Craig Fox. Its main subchannel broadcasts HSN.

History

Hometown Vision, Inc., received a construction permit on July 31, 1989, to build a new low-power TV station on channel 38 in Rochester with call sign W38AW. Construction began by year's end on the new station's studios on Monroe Avenue.[2] Test broadcasts began April 20, 1990, with All News Channel as a primary program source and the station filling the last 30 minutes of each hour with local and national syndicated shows.[3] The station's fare also included dubbed South American soap operas, 1920s movies, and professional wrestling.[4] Programming from HSN began to appear on W38AW in 1994.[5]

In 1995, Hometown Vision sold W38AW for $125,000 to Kaleidoscope Affiliates of Little Rock, Arkansas.[6] Kaleidoscope owned a service known as "America's Disability Channel", which channel 38 began to air as Kaleidoscope's 16th such station; the service included programs with audio description for the visually impaired and closed captioning for the hearing impaired.[7] The call letters were changed to WAWW-LP in December 1995, when the Federal Communications Commission (FCC) permitted the use of conventional four-letter call signs by low-power television stations. Kaleidoscope Affiliates changed its name in 1998 to Equity Broadcasting Corporation. Equity then sold WAWW-LP to Venture Technologies Group in January 2002.[8]

After moving to channel 20 in 2005 due to displacement by the digital facility of WKBW-TV in Buffalo, Squirrel acquired WAWW-LP from Venture for $10,000.[9] It continued to broadcast in analog until the final shut-off date for low-power stations in the United States, July 13, 2021,[10] and resumed broadcasting in digital for the first time by the start of December.[11]

Notes and References

  1. Web site: RabbitEars query for WAWW-LD. rabbitears.info. March 7, 2022. March 6, 2022. https://web.archive.org/web/20220306182814/https://www.rabbitears.info/market.php?request=print_station&facility_id=27573. live.
  2. News: Rochester's 6th TV station is set to air in March. December 21, 1989. 1A, 16A. Charles. Dorland. Democrat and Chronicle. Rochester, New York. Newspapers.com. March 7, 2022. March 10, 2022. https://web.archive.org/web/20220310213421/https://www.newspapers.com/clip/97141878/rochesters-6th-tv-station-is-set-to/. live.
  3. News: New low-power TV channel signs on today in Rochester. April 20, 1990. 1C. Charles. Dorland. Democrat and Chronicle. Rochester, New York. Newspapers.com. March 7, 2022. March 7, 2022. https://web.archive.org/web/20220307224450/https://www.newspapers.com/clip/97142020/new-low-power-tv-channel-signs-on-today/. live.
  4. News: Microwave breakdown KO's W38AW; Honeoye boy's story on '911'. January 19, 1993. 2C. Jim. Orr. Democrat and Chronicle. Rochester, New York. Newspapers.com. March 7, 2022. March 7, 2022. https://web.archive.org/web/20220307224451/https://www.newspapers.com/clip/97142235/microwave-breakdown-kos-w38aw-honeoye/. live.
  5. News: Top-rated 'Roseanne' rates No. 1 for filth in media survey. June 29, 1994. 2C. Eugene. Marino. Democrat and Chronicle. Rochester, New York. Newspapers.com. March 7, 2022. March 10, 2022. https://web.archive.org/web/20220310213412/https://www.newspapers.com/clip/97142375/top-rated-roseanne-rates-no-1-for/. live.
  6. News: Channel 38's vanishing act may end soon. August 31, 1995. 1C. Joe. DeChick. Democrat and Chronicle. Rochester, New York. Newspapers.com. March 7, 2022. March 7, 2022. https://web.archive.org/web/20220307224447/https://www.newspapers.com/clip/97142486/channel-38s-vanishing-act-may-end-soon/. live.
  7. News: Visually- and hearing-impaired get their own channel. October 18, 1995. 2C. Eugene. Marino. Democrat and Chronicle. Rochester, New York. Newspapers.com. March 7, 2022. March 10, 2022. https://web.archive.org/web/20220310213428/https://www.newspapers.com/clip/97142625/visually-and-hearing-impaired-get/. live.
  8. Web site: BALTTL-20011207ABF Application for Transfer of Control. December 7, 2001. March 6, 2022. fcc.gov. March 10, 2022. https://web.archive.org/web/20220310213415/https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=100590398&formid=345&fac_num=27573. live.
  9. News: Deals. Broadcasting & Cable. April 2, 2005. March 6, 2022. March 8, 2022. https://web.archive.org/web/20220308003615/https://www.nexttv.com/news/deals-72544. live.
  10. Web site: LMS #157034 Request for Silent Authority of an Analog LPTV Station Application. August 12, 2021. March 6, 2022. FCC Licensing and Management System. March 7, 2022. https://web.archive.org/web/20220307025645/https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076f917b323260017b3c8c28c80cfb&id=25076f917b323260017b3c8c28c80cfb&goBack=N. live.
  11. News: LMS #176717 License To Cover for LPTV Station Application. December 2, 2021. March 6, 2022. FCC Licensing and Management System. March 6, 2022. https://web.archive.org/web/20220306182815/https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076ff37d47a354017d7c71046c6b6b&id=25076ff37d47a354017d7c71046c6b6b&goBack=N. live.

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