| Callsign: | W43BR |
| Branding: | TV-43 |
| Digital: | 16 (UHF) |
| Virtual: | 43 |
| Affiliations: | 43.1: NewsNet |
| Owner: | Baraboo Broadcasting Corporation |
| Location: | Baraboo, Wisconsin |
| Country: | United States |
| Callsign Meaning: | sequentially assigned |
| Former Channel Numbers: | Analog: 43 (UHF, until 2020) |
| Erp: | 15 kW |
| Haat: | 293.20NaN0 |
| Facility Id: | 703676 |
| Licensing Authority: | FCC |
| Website: | W43BR |
W43BR (channel 43) is a low-power television station licensed to Baraboo, Wisconsin, United States, serving the Wisconsin Dells area. Owned by Baraboo Broadcasting, it was formerly a sister to radio station WRPQ (740 AM and translator 99.7 FM) until the latter's sale to Civic Media. The two outlets continue to share studios on 8th Avenue in downtown Baraboo. W43BR's transmitter is situated on the Baraboo Range near Devil's Lake State Park, co-located with WOLX, W271DQ, W259BC, W290AL, NOAA Weather Radio station KHA-47 and several other telecommunication services. W43BR and WRPQ continue to share a website.
The station began broadcasting on September 28, 1998. It called itself "WRPQ-TV" in connection with its sister radio station. The station aired local programming and filled its broadcast day with content from the American Independent Network and America One.[1] In 2000, the station affiliated with Pax.[2]
W43BR's signal was originally beamed to the north and west so as not to interfere with Mayville-licensed TBN station WWRS-TV (channel 52), which broadcast on digital channel 43. W43BR still broadcasts with a highly directional signal to protect Rockford, Illinois–based WTVO.
W43BR has limited Spectrum cable coverage in the Baraboo/Wisconsin Dells area, along with surrounding portions of Columbia, Sauk, Adams and Juneau counties, and western portions of Dane County on channel 10. W43BR is also carried on TDS Telecom in parts of the Madison market. It is not available on cable in the city of Madison.