Vyond Explained

Image Caption:Headquarters in San Mateo, California
Former Name:GoAnimate (2007–2018)
Type:Private
Founder:Alvin Hung
Hq Location:San Mateo, California
Hq Location Country:United States
Owner:GoAnimate, Inc.
Services:Video production

Vyond (formerly known as GoAnimate until 2018; stylized as Go!Animate until 2013) is an American cloud-based animated video creation platform created by Alvin Hung in 2007 and developed by the San Mateo, California-based GoAnimate, Inc.

History

Vyond was founded as GoAnimate in 2007 by Alvin Hung, and the first version of GoAnimate went live in mid-2008.[1]

In May 2009, DomoAnimate was launched. This program allowed users to create GoAnimations based on the Domo shorts. On September 15, 2014, the DomoAnimate site closed down and was later redirected to the GoAnimate for Schools website.

In March 2011, GoAnimate - along with Stupeflix Video Maker and Xtranormal Movie Maker - became a founding partner of YouTube Create, a suite of apps available to content creators within YouTube, which was resulted in the increase of popularity.[2] [3] This suite had more apps added later on and was ultimately retired in early 2013.[4] [5]

A U.S. office in San Francisco opened in June 2011. In late August 2011, GoAnimate for Schools was publicly launched. GoAnimate for Schools was a school-safe version of GoAnimate featuring dedicated privacy, security, content moderation and group management features. In October 2011, a custom set of “Election 2012” characters became popular.[6] [7] [8] [9] On, GoAnimate launched the Business Friendly Theme, the first of the four Business Themes on the site. In April 2012, the first business-oriented subscription plans were publicly launched. These included 1080p download, logo removal & replacement, and new business-oriented visual themes. These plans led to increased popularity and exposure for GoAnimate.[10] [11]

By July 2013, over ten million videos had been created using the GoAnimate platform.[12]

On, GoAnimate changed its logo, removing the exclamation mark. That same day, the site relaunched with a new user interface, plus the removal of GoBucks and GoPoints.[13]

At the end of 2013, the "paper cutout" assets of explainer video pioneer Common Craft were integrated into GoAnimate as a new visual theme.[14] In April 2014, multi-seat business subscription plans were launched, including full-featured administrative tools along with group collaboration and review. Around the same time, GoAnimate also released their next Business theme, that being Whiteboard Animation, and a publishing integration with e-learning courseware authoring platform Lectora.[15]

By the end of 2014, GoAnimate's library contained over 10,000 assets, including a new set of Supreme Court justices and settings.[16] In 2015, the Taiwan office was opened,[17] making it GoAnimate's third location (after Hong Kong and San Francisco).[18]

As of May 2015, GoAnimate announced future expansion plans included going public, but there had been no decision on the listing venue.[19] During the summer of 2015, social network features such as favorites, comments and messages were removed so that GoAnimate could focus more on businesses and marketing.

On October 19, 2015, it was announced that GoAnimate would migrate from Adobe Flash and go towards HTML5 animation, which can allow mobile device compatibility. The older, less technological-adaptable themes (or non-business themes) such as Lil' Peepz, Comedy World, Anime, Stick Figure, and Cartoon Classics were retired as they were incompatible with HTML5.[20] GoAnimate for Schools, however, retained Adobe Flash and the non-business themes until July 26, 2016. After Flash Player's removal, people managed to bring the "non-business" themes back using Requestly.

On November 25, 2015, GoAnimate replaced their free plan, which had limited features,[21] with a trial plan that lasts 14 days. After the subscription expires, the ability to create or edit videos is locked until a paid plan is subscribed to.[22] By the end of 2015, the company had over 50 employees.[23]

On May 6, 2018, the GoAnimate platform was renamed Vyond after the company had revealed its launching to occur at an exhibition in San Diego a day later. The developer of Vyond remains as "GoAnimate, Inc.".[24]

On May 6, 2019, Vyond announced the retirement of the legacy video maker in December 2019, due to support for Adobe Flash ending on December 31, 2020. All user accounts defaulted to Vyond Studio on August 14, 2019.[25]

On May 3, 2023, Vyond announced Vyond Go, an artificial intelligence-based feature in the video maker that generates videos based on user-provided prompts, similar to ChatGPT.[26] The first public beta was released on June 28, 2023, and is accessible to all users but it can only be used 3 times every 24 hours.[27]

On September 2023, Vyond announced that the Oddcast voices will retire a month later.[28]

As of August 2024, free trial videos cannot exceed over 3 minutes.

Product

Vyond provides its users with a library containing tens of thousands of pre-animated assets, which can be controlled through a drag & drop interface. Asset types include characters, actions, templates, props, text boxes, music tracks, and sound effects. Users can also upload their own assets, such as audio files, image files, or video files. There is also a drag & drop composition tool, which users can employ to create pans and zooms.

Spoken dialogue and narration can be recorded directly into the platform or imported as an audio file. Characters can automatically lip-sync the dialogue that is assigned to them. Alternatively, audio can be set as voiceover narration. Users can download their finished videos as MP4 files, GIFs, or video presentations.

Another version of Vyond was also available, simply called GoAnimate for Schools. On April 10, 2018, Vyond announced that GoAnimate for Schools would be shutting down on June 30, 2019. On that same day, GoAnimate removed its 14-day free trial to the schools site. Subscription purchases and renewals on Goanimate4schools.com were later removed on May 6, 2018, with product support and service officially terminating on June 30, 2019.[29] [30]

Vyond also provides Vyond Go, an artificial intelligence based feature that automatically generates videos from prompts by users.[31]

Usage

A 2014 Journal of Management Education article described GoAnimate as "the leading software for individuals, organizations and educational users to develop and disseminate animated video".[32] As of March 2024, Vyond has over 20,000 customers, including 65% of Fortune 500 companies.[33]

Vyond is commonly used by businesses for marketing and corporate education.[34] [35] GoAnimate for Schools was previously promoted as a way to make lessons more interesting through animation, or for students to bring their stories to life.[36] Vyond has also been widely used to create online fan-made parodies of children's cartoon shows.[37] [38] A popular genre involves cartoon (or other) characters behaving badly and getting grounded.[39] [40]

Notes and References

  1. Web site: Alvin Hung: Founder & CEO, GoAnimate - San Francisco Business Times. San Francisco Business Times. March 10, 2016.
  2. Web site: YouTube Now Helps You Make Movies Without a Camera. TechCrunch. March 23, 2011 .
  3. Web site: YouTube Adds Animation Tools for Easier Content Creation. Mashable. March 25, 2011 .
  4. Web site: YouTube Create . . https://web.archive.org/web/20130122161449/http://www.youtube.com/create . January 22, 2013.
  5. Web site: Introducing YouTube.com/create . YouTube API Blog . July 1, 2011 . https://web.archive.org/web/20130411195241/http://apiblog.youtube.com/2011/07/introducing-youtubecomcreate.html . April 11, 2013.
  6. Web site: Franzen . Carl . The 2012 Election Is a Draw With New GoAnimate App . TPM – Talking Points Memo . 2011-10-17 . 2024-07-13.
  7. News: GoAnimate goes political: You can make and post your own election-season cartoons. Washington Post.
  8. Web site: GoAnimate Unveils New Political Characters and Backgrounds. Search Engine Watch.
  9. Web site: Look Out Politicians - Animated Videos Just Got Easier To Make. WebPro News. October 18, 2011 .
  10. Web site: Go and Animate with GoAnimate. Learning Solutions Magazine.
  11. Web site: Service Simplifies Creation of Marketing and Product Animations. ZDNet.
  12. Web site: GoAnimate Corporate Fact Sheet. goanimateairfoil. GoAnimate Press Page. March 13, 2016.
  13. Web site: New Features: Unveiling The New GoAnimate . September 16, 2013 . Vyond . September 16, 2013.
  14. Web site: GoAnimate Team Up With Common Craft For New Explainer Video Tool. blog.goanimate.com. March 13, 2016.
  15. Web site: GoAnimate Launches Whiteboard Theme and Lectora Online Integration by News Editor: Learning Solutions Magazine. Learning Solutions Magazine. March 10, 2016.
  16. News: The Supreme Court's devotees go DIY. Barnes. Robert. October 22, 2014. The Washington Post. en-US. 0190-8286. March 10, 2016.
  17. Web site: GoAnimate Expands to Taiwan. en.acnnewswire.com. March 13, 2016.
  18. Web site: GoAnimate. MW. Chloe. www1.investhk.gov.hk. March 10, 2016.
  19. Web site: GoAnimate eyes listing amid expansion plans. May 8, 2015. EJ Insight. en-US. May 5, 2016.
  20. Web site: HTML5 Is Coming!. blog.goanimate.com. March 10, 2016. https://web.archive.org/web/20160224010834/http://blog.goanimate.com/html5-animation. February 24, 2016. dead.
  21. Graham . Krista . TechMatters: Get More Animated: Online Tools for Creating Cartoon Videos in the Classroom . LOEX Quarterly . 39 . 2 . 2012 . 2024-07-21.
  22. Web site: HTML5 Updates Vyond. www.vyond.com . October 20, 2015 . July 11, 2018.
  23. Web site: GoAnimate Press Page. GoAnimate Press Page. en-US. May 16, 2016.
  24. Web site: Announcing the Beta Launch of Vyond Studio . Vyond . May 4, 2018.
  25. Web site: Legacy Video Maker Retirement. www.vyond.com . July 16, 2019 . July 20, 2019.
  26. Web site: Vyond Spring 2023 Release: Introducing Vyond Go, Plus New Features and Content . May 3, 2023 .
  27. Web site: The Launch of Vyond Go: Creating Videos in Seconds Webinar .
  28. Web site: Retiring Oddcast Text To Speech Voices .
  29. Web site: GoAnimate for Schools is Shutting Down. April 10, 2018. April 11, 2018.
  30. Web site: Press Vyond. www.vyond.com . June 7, 2018.
  31. Web site: Vyond Go | Generative AI Script and Video Creator .
  32. Stratton . Micheal T. . Julien . Mark . Schaffer . Bryan . GoAnimate . Journal of Management Education . 38 . 2 . 2014 . 1052-5629 . 10.1177/1052562914524693 . 282–289 .
  33. Web site: Silicon Valley AI video startup Vyond doubles Chicago footprint . Alex . Zorn . Chicago Business Journal . 2024-03-22 . https://archive.today/20240412091152/https://www.bizjournals.com/chicago/news/2024/03/21/vyond-silicon-valley-startup-video-chicago-office.html . 2024-04-12. 2024-07-13.
  34. Web site: Brian . Rinker . This company scored $50M to bring animated video content creation to the enterprise. But what does that mean? . San Francisco Business Times . 2021-04-16 . https://archive.today/20210602092422/https://www.bizjournals.com/sanfrancisco/news/2021/04/16/what-vyond-animated-video-startup-funding.html . 2021-06-02 . 2024-07-13.
  35. Web site: Bringing your business to life with world-class videos . South China Morning Post . 2018-03-12 . 2024-07-13.
  36. Web site: Gamerman . Ellen . From Xtranormal to Next Media, the New Stars of Animation . online.wsj.com . 2011-09-02 . https://web.archive.org/web/20110903021240/http://online.wsj.com/article/SB10001424052748704858404576134203647487090.html . 2011-09-03 . dead . 2024-07-13.
  37. Hart . Hugh . GoAnimate Leashes Underdog for D.I.Y. Site . WIRED . 2008-07-25 . https://archive.today/20240713132423/https://www.wired.com/2008/07/goanimate-leash/. 2024-07-13 . 2024-07-13.
  38. Book: Alper, Meryl . Kids Across the Spectrums: Growing Up Autistic in the Digital Age . MIT Press . 2023 . 978-0-262-54536-5 . 2024-03-08 . 81 . Nour repeatedly complained about Karim watching fan-produced Caillou and Baldi videos on YouTube that were animated by using the software program GoAnimate. The videos contained gore and violence, and Nour worried about Karim repeating or reenacting what he heard and saw. I sat with Karim as he watched one such video about Caillou bringing a murdered girl back from the dead and another in which a teacher hits Baldi with a ruler..
  39. Web site: Internet Gutter: Grounded videos . Jensen . K. Thor . August 3, 2016 . Geek.com . https://web.archive.org/web/20161110063507/http://www.geek.com/culture/internet-gutter-grounded-videos-1655814/ . November 10, 2016.
  40. Web site: Bernama . Oleh . Remaja istimewa mampu hasilkan video dengan 'Goanimate' . Special teenagers can produce videos with 'Goanimate' . Sinar Harian . 2020-02-02 . ms . 2024-07-21.