Vuori Explained

Vuori
Type:	Private Company
Industry:	ClothingRetailer
Genre:	Athleisure
Founded:	2015
Founder:	Joe Kudla
Num Locations:	40 Stores (2023)

Vuori is an American contemporary clothing brand headquartered in San Diego County, California.^[1] It was founded in 2015 as a retailer of athletic and athleisure clothing, and has expanded to sell lifestyle apparel and other merchandise.^{[2] [3]}

Vuori has 35 stores in major US markets such as Los Angeles, Chicago, Denver, New York, San Francisco, and Boston, with its flagship store in Encinitas, California.^[4] Its products are sold at Nordstrom, REI, Equinox, and other retailers.^[5]

Etymology

Vuori means “mountain” in Finnish, reflecting founder Joe Kudla’s passion for mountain climbing.

See also

• Lululemon
• Athleta
• Under Armour
• Dick's Sporting Goods

Notes and References

1. https://medium.com/@fredgrier/san-diegos-4-billion-clothing-brand-vuori-b01785f59172 San Diego’s $4 Billion Clothing Brand: Vuori
2. Web site: February 8, 2024 . Founder Stories: Vuori . Head West Guide.
3. https://www.modernretail.co/operations/vuori-continues-its-massive-retail-expansion-as-it-targets-around-25-new-stores-a-year/ Vuori continues its massive retail expansion as it targets around 25 new stores a year
4. Web site: Hutson . Wendell . Vuori's expansion brings its largest store to Chicago . Chicago Business Journal . October 19, 2022.
5. Web site: Gallun . Alby . Vuori store in Gold Coast sells for $12 million . Crain Communications, Inc. . April 10, 2023.