Vuarnet Explained
| Vuarnet |
| Type: | Eyewear |
| Currentowner: | Sporoptic Pouilloux S.A. |
| Origin: | France |
| Introduced: | 1961 |
| Markets: | Worldwide |
Vuarnet (pronounced as /fr/) is a brand of sunglasses that is owned by French manufacturer Sporoptic Pouilloux S.A.[1]
History
The sunglasses were developed from the invention of the Skilynx lens in 1957 by French opticians Roger Pouilloux and Joseph Hatchiguian.[2]
The sunglasses were originally marketed under the name 'Skilynx Acier', and they were provided to the French Ski Team. After Jean Vuarnet, a French alpine ski racer, won the gold medal in the Downhill at the 1960 Winter Olympics, an agreement was reached in 1961 to market the sunglasses using his surname as the brand name.[3] [4] The brand released many products, but sunglasses remained its most popular item.[5]
The company was an official corporate sponsor of the 1984 Summer Olympics in Los Angeles.
In 2009, 75% of Vuarnet was purchased by Alain Mikli. The company then made 40 million euros in revenue, but -10 million euros in losses. In 2017, the company officially became an (Living Heritage Company).[6]
In 2023, Vuarnet was acquired by LVMH's eyewear subsidiary Thelios.[7]
In the popular culture
The following actors wore Vuarnet sunglasses in the following movies:
Notes and References
- http://bulk.resource.org/courts.gov/c/F2/887/887.F2d.1065.89-1079.89-1053.html 887 F.2d 1065
- News: Vulser . Nicole . 2009-12-17 . Alain Mikli International rachète les lunettes Vuarnet . 2024-10-25 . fr.
- Web site: Vuarnet Official Site . 2012-07-01 . https://web.archive.org/web/20100117063920/http://www.vuarnet-international.com/en/histo_keysmoments.php . 2010-01-17 . dead .
- Sidell . Misty White . Foreman . Katya . 2017-01-04 . Jean Vuarnet, eyewear icon and champion skier, dies at 83 . 2017-07-02 . . en-US.
- Aaker . David . 1990-07-15 . Brand Extensions: The Good, the Bad, and the Ugly . MIT Sloan Management Review . en-US.
- Web site: 2017-10-27 . La marque Vuarnet classée « Entreprise du Patrimoine Vivant » . 2024-10-25 . www.frequenceoptic.fr . fr-fr.
- Web site: 2023-09-05 . LVMH’s Thelios Acquires French Eyewear Brand Vuarnet . 2024-10-10 . The Business of Fashion . en.
- News: Faguer . Astrid . 2023-11-19 . Les secrets de fabrications des lunettes Vuarnet . 2024-10-10 . Les Échos . fr.
- News: Lucas . Jillian . 2018-09-24 . Vuarnet Brings Back Iconic Glasses for ‘Magnum P.I.’ . 2024-10-10 . Daily Beast.
- Web site: 2019-12-05 . Gear News: Vuarnet Releases Classic Jeff Bridges 'The Dude' Sunglasses . 2024-10-25 . Men's Journal . en.
