Vu Televisions Explained

Vu Televisions
Logo Alt:Vu TVs
Type:Privately held company
Industry:
Founder:Devita Saraf
Hq Location City:Mumbai
Hq Location Country:India
Area Served:Worldwide
Key People:Devita Saraf
(CEO and Design Head)
Num Employees:300[1]
Brands:Vu
Products:
  • Luxury Series
  • Premium UHD
  • Smart Series
  • Iconium Series
  • Play Series
  • Corporate TVs

Vu Televisions (also Vu Technologies) is an Indian electronics company that manufactures television brand and an LED TV and display manufacturer founded by Indian businessperson Devita Saraf, in Mumbai, India in 2006. It is among top 10 largest-selling TV brand across e-commerce platforms in India.[2]

History

Vu Technologies was founded as a high-end electronics company in 2006 by Indian businessperson Devita Saraf, who became its CEO and Design Head.[3]

The company turned profitable in 2012 and started exporting televisions to the United States. Vu introduced ultra-high-definition television (4K HD) in 2014.[4]

Vu had annual sales of $30 million in 2015, with units sold.[5] [6] Vu Technologies gave away a 25% stake in the company to private equity investors.[7]

In 2016, Vu introduced entertainment-focused apps on its TVs, with video on demand including Netflix as a preloaded feature.[8] The company had 20 own stores in Indian cities. Its designer TV sets include one made in collaboration with designer Tarun Tahiliani, with a Swarovski crystal frame.[9]

Vu Televisions are sold in 60 countries.[10] In 2016, Flipkart became its exclusive online sales partner.[11] The share of Vu grew to 40% of the total market share in the TV category for Flipkart.

Vu Technologies imports all the components for panel manufacturing from China, Taiwan, South Korea and Japan.[12] The company had an annual turnover of ₹5 billion for 2016–17, and Flipkart reported that Vu had grown 200% on its marketplace in that period.[13] [14] [15]

Notes and References

  1. Web site: Vu Televisions . Vu California . 22 April 2021.
  2. Web site: Vu launches premium TVs in The Republic of India, aims for No. 4 slot in high-end segment. Gulveen Aulakh. 13 September 2016. The Economic Times.
  3. Web site: Vu Technologies gives TV sets a tech makeover. Rashi Varshney. 14 November 2016. Financial Express.
  4. Web site: Vu Technologies Launches Quad-Core 50 And 55-inch 4K TVs in India. Sulabh Puri. 12 September 2014. Business Insider India.
  5. Web site: India's Devita Saraf Steps Out To Become A 'Model' CEO. https://web.archive.org/web/20160116144101/http://www.forbes.com/sites/naazneenkarmali/2016/01/15/indias-devita-saraf-steps-out-to-become-a-model-ceo/#143d26381457. dead. 16 January 2016. Naazneen Karmali. 15 January 2016. Forbes.
  6. Web site: The rise of Indian TV makers, a threat to Samsung, LG and Sony. Sunny Sen. 25 May 2016. Hindustan Times.
  7. Web site: Vu Tech to offload 25% stake to PE funds. Purvita Chatterjee. 10 December 2014. The Hindu Business Line.
  8. Web site: TV ads just went digital, and this could have far reaching impact on the industry. 25 April 2017. BGR.
  9. Web site: With New TVs, Vu Hopes Mobile Video Consumption Will Move to the Big Screen. Gopal Sathe. 20 February 2015. Gadgets 360.
  10. Web site: To counter LeEco, Videocon drops price for 4K ultra HD TV. Purvita Chatterjee. 7 September 2016. The Hindu Business Line.
  11. Web site: After VU TVs find their way to Amazon, Snapdeal, company clarifies its exclusive online sales partner is Flipkart. 21 December 2016. Financial Express.
  12. Web site: Vu Tech to enter more cities, eyes Rs 500 crore sales in FY17. 12 May 2016. The Economic Times.
  13. Web site: Vu TV increases market share with Big 10 Sale. Payal Ganguly. 17 May 2017. The Economic Times.
  14. Web site: Trump Inauguration: Why One of India's Top Female CEOs Took Out an Ad to Congratulate the President. Eric Bellman. 23 January 2017. The Wall Street Journal. 7 June 2017. 7 August 2017. https://web.archive.org/web/20170807232316/https://blogs.wsj.com/indiarealtime/2017/01/23/trump-inauguration-why-one-of-indias-top-female-ceos-took-out-an-ad-to-congratulate-the-president/. dead.
  15. Web site: Vu Technologies expects to nearly double sales to Rs 900 crore by March 2018. Anirban Sen. 17 May 2017. Live Mint.

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