Vow (company) explained

Vow
Industry:Cultured meat
Predecessors:-->
Founded:2019
Founders:George Peppou, Tim Noakesmith
Successors:-->
Hq Location City:Sydney
Hq Location Country:Australia
Key People:George Peppou, CEO
Products:Forged Parfait, a cultured meat product from Japanese Quail DNA[1]
Owners:-->
Num Employees:65
Website:www.vowfood.com

Vow is an Australian company that grows cultured meat for commercial distribution.[2]

Origin

Vow was founded in 2019 and is headquartered in Sydney, Australia. It develops and markets cultured meat products.[3] The company was founded by George Peppou (CEO) and Tim Noakesmith (CCO).[4] [5] The company produces various meat products using biotechnology to induce stem cells to differentiate into muscle tissue, connective tissue and other tissue types and to manufacture the meat products in bioreactors.

Proof of concept

In July 2019, Vow demonstrated a kangaroo dumpling, the first non-farmed meat demonstrated using cultured meat technology.[6] [7]

In August 2020 they demonstrated a further five species in partnership with Australian chef Neil Perry.[8] During 2020 the company was criticised for plans to produce zebra meat.[9]

Product offerings

In August 2021, the company announced they were developing hybrid products containing cultured meat and ingredients produced using precision fermentation technology.[10] The company said that work was being done in the areas of chicken, crocodile, kangaroo and water buffalo meat.[11]

During an interview on The Drum in January 2022, the company announced their first product will be crocodile and launching in Singapore.

In November 2022 Vow announced they are launching Morsel, cultured Umai Quail. [12]

Notes and References

  1. Web site: Kan . Ethan . Forged Parfait by Vow made with cultured quail launches in Singapore . Tatler Asia . April 4, 2024 . May 10, 2024.
  2. Web site: Watson . Elaine . 2024-04-03 . Vow becomes third company to launch cultivated meat, but it isn’t starting with chicken nuggets… . 2024-05-28 . AgFunderNews . en-US.
  3. Web site: Vow. 2021-04-19. www.vowfood.com.
  4. Web site: Our people. 2021-04-19. www.vowfood.com.
  5. Web site: Vow Food: Cultivating a new meat paradigm - Food & Drink Business. 2022-01-15. www.foodanddrinkbusiness.com.au. en.
  6. News: Cherney. Mike. 2019-08-08. Lab-Grown Kangaroo Meat: It's What's for Dinner?. en-US. Wall Street Journal. 2021-04-19. 0099-9660.
  7. Web site: Bronner. Stephen J.. Lab-grown meat also creates an unexpected benefit: Ethical zebra burgers. 2022-01-15. Inverse. 24 October 2019 . en.
  8. Web site: Waters. Cara. 2020-09-01. Blackbird-backed Vow serves up lab-grown meat with Neil Perry. 2021-04-19. The Sydney Morning Herald. en.
  9. Web site: News . Mirage . Exotic Lab-Grown Meats Face Boring Reality and Problems . 2024-05-28 . Mirage News . en-AU.
  10. News: De Lorenzo. Daniela. 2021-08-25. Cell-Cultured Meat Meets Animal-Free Fermented Fat In First-Of-A-Kind Collaboration . en-US. Forbes.
  11. Web site: Next on the Menu: Cellular Agriculture Could "Domesticate" Any Animal on the Planet. 2022-01-15. www.builtwithbiology.com.
  12. Web site: Vow's first cultured meat product close to Singapore unveiling after $49.2M Series A. 2022-11-26. www.techcrunch.com. 14 November 2022 .