| Vivobarefoot | |
| Industry: | Textile |
| Predecessors: | --> |
| Successors: | --> |
| Founders: | --> |
| Areas Served: | --> |
| Products: | Footwear |
| Owners: | --> |
Vivobarefoot is a minimalist running shoe company. Their technology, invented by Tim Brennan and developed by British shoe company Terra Plana,[1] is aimed at offering the optimum biomechanics and posture commonly associated with walking barefoot and barefoot running, and advocated within the barefoot movement and barefoot running community.[2] [3] Their marketing describes the walking experience as "as close to going barefoot in the city as you can get."[4] In 2019, the most prominent shoe using this technology was their Evo running shoe.[5]
In 2022, Vivobarefoot sold 773,000 pairs of shoes.[6]