| Viviana Zocco | |
| Birth Place: | Buenos Aires, Argentina |
| Occupation: | Entrepreneur, businesswoman |
| Spouse: | [| website = www.grupovi-da.com ] |
Viviana Zocco is an Argentine businesswoman, born in Buenos Aires, Argentina. She is founder and CEO of Grupo VI-DA and VI-DATEC, companies dedicated to technological development applied to culture, education and entertainment, with offices in Argentina, Mexico and the United States. Some of the most well-known companies belonging to Group VI-DA are: TICMAS, BajaLibros, InterCultural Division, GrandesLibros, Leamos, the entertainment platform TKM, 2 among others. Zocco is considered one of the most successful women entrepreneurs in Latin America.[1] In 2016 she became Chapter Leader in Argentina of the international women's organization UPWARD Women [2]
In 1992, Zocco co-founded, with Diana Mondino, Risk Analysis S.A., one of the first local rating agencies in Argentina that, owing to its success, was acquired in 1995 by Standard & Poor's, with Zocco taking on the role at S&P as Managing Director for Latin America Origination business, and Buenos Aires Office Head. The acquisition of Risk Analysis by Standard and Poor's was published and studied by Babson College and it can be found as a study case in Harvard Business Review.[3]
In 2005, Zocco founded TKM, a magazine aimed towards the teenage audience. Given TKM's success it evolved into an online community and became the most influential Hispanic-speaking media for millennials in Latin America and the United States.[4] TKM has presence in multiple platforms and is a trendsetter in its communication style, taking over the millennial audience first in Argentina and then in Brasil, Colombia, Mexico and the United States.[5]
That same year she founded 10Musica, currently known as Bajamusica.com, a digital music store based in Latin America, which consists of more than one million songs for download to any device.[6]
She founded BajaLibros,[7] [8]
In 2016 Viviana Zocco won the Gold Stevie Award for Women in Business for Female Entrepreneur or Executive of the Year in Mexico, Central & South America.[9] [10]