Vivanta Explained

Vivanta
Num Locations:22
Type:Private
Industry:Hotels
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Parent:Indian Hotels Company Limited

Vivanta is an Indian hotel chain established in September 2010.[1] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[2]

History

The brand was established as part of The Indian Hotels Company Limited with it being rolled over to 19 of its existing hotels.[3] The brand was established to compliment their previous launch of The Gateway hotels,[4]

Notes and References

  1. Web site: Taj Hotel Launches New Brand Identity. Event FAQs. 30 October 2012.
  2. News: Interview: Raymond Bickson. https://web.archive.org/web/20100922020947/http://www.hindustantimes.com/business-news/interviewsbusiness/Interview-Raymond-Bickson/Article1-602619.aspx. dead. 22 September 2010. 2 November 2012. Hindustan Times. 20 September 2010.
  3. Web site: 19 Taj hotels migrate to new Vivanta brand. Hotel News Now. 30 October 2012.
  4. Web site: Indian Hotels launches Gateway Hotel. Moneycontrol.com. 2 November 2012.