Liberty Radio Explained

Liberty Radio
Airdate:3 July 1995
as Viva 963
Frequency:SES Astra 2F at 28.2° East
12.581 GHz Vertical
SR: 22000
FEC: 5/6
Service ID: 55373
Audio PID: 2325
Format:Easy Listening, R'n'B, Classical, pop, and religious
Website:www.libertyradio.co.uk

Liberty Radio is a UK radio broadcaster and company based in London, England that,, is transmitted free to air from the Astra 2F [1] satellite at 28.2° East to most of Europe, and on the Internet, but not on analog or DAB terrestrial radio.[2] The station is also available to subscribers to BSkyB on the Sky EPG at LCN 186. The company started as Viva 963, broadcasting on terrestrial radio, predominantly for women, and was later renamed. It lost its terrestrial broadcasting licence in 2002 after being acquired by the Universal Church of the Kingdom of God (UCKG); the broadcasting slot was taken over by Buzz Asia, with different content.

History

Viva 963

The station started on 3 July 1995 as Viva 963, a service of talk and pop aimed at women devised by public relations consultant Lynne Franks.[3] It broadcast on 963 kHz on medium wave from a transmitter at Lea Bridge Road, Leyton. A second transmitter, broadcasting on 972 kHz, was later added at Glade Lane, Southall, Middlesex.

963 Liberty (Fayed)

In May 1996 the station was sold to Mohammed Al Fayed, owner of Harrods and chairman of Fulham Football Club, who renamed the station Liberty Radio. For a time it broadcast commentaries of Fulham FC's home and away football games.

Presenters

Presenters before UCKG ownership:[4] [5]

Liberty Radio (UCKG)

In 2000 Al Fayed sold the station to the Universal Church of the Kingdom of God (UCKG);[6]

The broadcasting slot

UCKG were not allowed to change the format to religious programming, but did broadcast programmes linked to their UCKG Help Centres in the evenings. In February 2001 Ofcom issued a "Yellow Card" to Liberty Radio over religious content and giving undue prominence to its owners, the UCKG, breaching two rules of the Advertising and Sponsorship Code. Changes were made as a result.[7]

At the time there were rules preventing stations owned by religious organisations from owning digital radio licences in the UK. Therefore, Liberty could not move onto DAB, and did not get an automatic license renewal. Their broadcasting licence was readvertised, and was awarded on 12 November 2002 to Club Asia, who took over 963 and 972 MW at midnight on 3 July 2003.[8] Club Asia went into administration in August 2009[9] and was taken over by Sunrise Radio Group, itself owned by Litt Corporation,[10] who branded it "Buzz Asia",[11] later "Buzz Radio".[12]

Programming

Since the loss of the terrestrial broadcasting licence Liberty Radio has been broadcasting Christian music, and a variety of talk shows on the Internet, Sky Digital and the Eurobird satellite.

Notes and References

  1. http://www.ses.com/4628845/astra-2f Astra 2F Footprints
  2. .

    Liberty radio website: About us

  3. Web site: Aircheck UK - London/Middlesex.
  4. https://www.independent.co.uk/news/media/viva-sex-appeal-1353113.html Viva sex appeal, The Independent newspaper, 19 November 1996
  5. http://libertyradio.co.uk/show_pages.php?tbl_pages_id=PGURL-84f5be8c29 Liberty Radio Web site, presenters, current and former.
  6. http://news.bbc.co.uk/2/hi/uk_news/864623.stm BBC - Universal Church of the Kingdom of God buys Liberty Radio
  7. http://www.ofcom.org.uk/static/archive/rau/newsroom/news-release/01/pr037.htmOfcom review, 4th quarter 2000, with details of yellow card to Liberty Radio
  8. Web site: Radio-now.co.uk: Liberty Radio loses London licence to Club Asia.
  9. https://www.theguardian.com/media/2009/aug/12/club-asia-administration Guardian newspaper: Club Asia radio station goes into administration, 12 August 2009
  10. https://web.archive.org/web/20120405072149/http://media247.co.uk/bizasia/newsarchive/2009/09/exclusive_sunri.php BizAsia.co.uk: Club Asia taken over by Sunrise Radio, 16 September 2009
  11. http://www.buzzasia.co.uk/ Buzz Asia website, with Listen Now link. Checked June 2010
  12. http://www.buzzasiaonline.com/ Buzz Asia website