Tourism in Malaysia is a major industry and contributor to the Malaysian economy. Malaysia was once ranked 9th in the world for tourist arrivals.[1] In 2017, the Travel and Tourism Competitiveness Report ranked Malaysia 26 out of 141 countries using its Travel & Tourism Competitiveness Index (TTCI) which measures the various components and policies of a country that are in place to allow for the sustainable development of its travel and tourism sectors.[2]
In an effort to diversify Malaysia's economy and reduce its dependency on exports, the government pushed to increase tourism in Malaysia. This led tourism to become Malaysia's second largest source of foreign exchange income.[3] In 2022, tourism contributed 14% to Malaysia's overall GDP.[4]
The government agency in charge of promoting tourism in Malaysia is Tourism Malaysia or the Malaysia Tourism Promotion Board (MTPB). On 20 May 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.
In 1990, Malaysia launched a tourism campaign called "Fascinating Malaysia. Year of Festivals" which was considered a success and brought in the arrivals of 7.4 million tourists.[5] Five years later, in 1994, Malaysia launched another campaign themed "Fascinating Malaysia. Naturally More" which welcomed 10.22 million tourists. In 2007, Malaysia launched its most notable tourism campaign titled "Malaysia Truly Asia". This campaign was launched in conjunction with Malaysia's 50th year of independence and was heavily promoted and advertised. It exceeded expectations and was a massive success, chartering the arrivals of 20.97 million tourists.
See main article: article and Medical tourism in Malaysia. Medical tourism is popular in Malaysia, with the Malaysia Healthcare Travel Council reporting an arrival of 641,000 foreign patients in 2011, 728,800 in 2012, 881,000 in 2013 and 882,000 in 2014.[6] Malaysia Healthcare Travel Council, a government agency with the aim of promoting medical tourism, was launched in 2009 as an initiative by the Ministry of Health.[7]
In 2016, Malaysia recorded 26,757,392 tourist arrivals, a growth of 4.0% compared to 25,721,251 in 2015. The table lists the top 15 arrivals to Malaysia by their origin countries.
Denotes that the country was not within the top 15 arrivals for that year |
4,276,007 | 8,308,230 | 5,222,991 | 16,308 | 1,545,255 | 10,163,882 | 10,615,986 | 12,441,713 | 13,272,961 | 12,930,754 | |
1,786,630 | 3,108,165 | 1,481,739 | 11,025 | 711,723 | 3,623,277 | 3,277,689 | 2,796,570 | 3,049,964 | 2,788,033 | |
813,783 | 1,551,282 | 715,528 | 59,607 | 394,413 | 1,884,306 | 1,914,692 | 1,836,522 | 1,780,800 | 1,343,569 | |
1,449,711 | 1,474,114 | 211,363 | 7,701 | 405,149 | 3,114,257 | 2,944,133 | 2,281,666 | 2,124,942 | 1,677,163 | |
565,999 | 811,833 | 301,757 | 773 | 136,020 | 1,216,123 | 1,382,031 | 1,660,506 | 1,391,016 | 1,133,555 | |
537,493 | 671,846 | 324,548 | 3,916 | 155,883 | 735,309 | 600,311 | 552,739 | 638,578 | 722,141 | |
232,711 | 400,853 | 146,384 | 3,028 | 119,750 | 673,065 | 616,783 | 484,528 | 444,439 | 421,161 | |
168,015 | 344,361 | 173,763 | 583 | 64,184 | 400,346 | 375,578 | 248,927 | 216,877 | 229,926 | |
178,931 | 343,438 | 152,265 | 1,321 | 72,680 | 368,271 | 351,500 | 351,232 | 377,727 | 486,948 | |
192,067 | 339,282 | 159,442 | 2,317 | 66,051 | 421,908 | 396,062 | 370,559 | 417,446 | 554,917 | |
178,038 | 283,380 | 48,132 | 563 | 60,090 | 382,916 | 383,922 | 332,927 | 300,861 | 283,224 | |
175,545 | 272,297 | 134,667 | 2,676 | 63,868 | 346,485 | 361,335 | 358,818 | 400,269 | 401,019 | |
132,684 | 229,892 | 83,309 | 3,114 | 74,383 | 424,694 | 394,540 | 392,777 | 413,768 | 483,569 | |
134,474 | 229,476 | 108,141 | 2,030 | 48,810 | 269,928 | 253,384 | 198,203 | 217,075 | 237,768 | |
63,427 | 142,748 | 59,033 | 1,509 | 17,634 | 179,000 | 150,053 | 111,836 | 114,607 | 147,152 | |
82,721 | 125,987 | 57,780 | 824 | 27,458 | 130,221 | 128,895 | 109,816 | 130,276 | 144,910 | |
71,874 | 115,145 | 55,087 | 843 | 28,237 | 141,661 | 139,408 | 131,668 | 134,257 | 151,474 | |
60,072 | 109,689 | 33,003 | 399 | 28,694 | 79,984 | 72,785 | 67,564 | 50,893 | 55,263 | |
44,983 | 107,657 | 60,535 | 2,043 | 17,777 | 105,757 | 74,458 | 53,453 | 58,388 | 69,112 | |
51,680 | 86,298 | 36,765 | 377 | 9,745 | 46,257 | 38,513 | 42,314 | 49,175 | 66,553 | |
32,382 | 72,627 | 39,823 | 250 | 16,548 | 97,097 | 90,113 | 42,004 | 61,844 | 75,059 | |
42,783 | 71,981 | 30,656 | 471 | 16,631 | 87,568 | 84,705 | 67,056 | 72,337 | 79,557 | |
33,700 | 68,448 | 31,070 | 466 | 14,486 | 82,110 | 81,651 | 75,885 | 72,200 | 84,584 | |
26,241 | 55,050 | 24,906 | 385 | 8,142 | 26,058 | 28,376 | 43,738 | 33,340 | 51,337 | |
27,365 | 51,375 | 35,980 | 687 | 23,390 | 121,444 | 112,263 | 100,549 | 123,878 | 99,754 | |
24,561 | 48,440 | 18,866 | 300 | 8,971 | 54,710 | 52,055 | 44,638 | 42,747 | 51,946 | |
21,854 | 42,955 | 18,238 | 196 | 8,794 | 50,140 | 50,698 | 55,923 | 53,352 | 60,846 | |
18,920 | 40,762 | 20,474 | 147 | 6,367 | 43,616 | 42,267 | 35,149 | 28,018 | 36,692 | |
13,239 | 23,312 | 10,486 | 197 | 5,263 | 25,659 | 25,680 | 20,775 | 26,628 | 28,141 | |
17,372 | 21,472 | 8,472 | 161 | 7,539 | 27,033 | 24,364 | 20,067 | 19,768 | 19,920 | |
10,795 | 20,783 | 11,117 | 652 | 6,204 | 29,831 | 27,909 | 23,760 | 30,231 | 25,637 | |
14,377 | 19,908 | 7,570 | 314 | 7,078 | 46,559 | 67,094 | 59,023 | 47,102 | 65,066 | |
9,402 | 18,488 | 11,379 | 198 | 5,067 | 20,437 | 19,914 | 20,553 | 60,476 | 93,159 | |
10,664 | 18,127 | 8,739 | 137 | 3,735 | 25,659 | 19,687 | 20,854 | 18,208 | 22,746 | |
11,244 | 18,006 | 8,083 | 253 | 9,292 | 29,592 | 32,665 | 34,304 | 32,861 | 35,586 | |
10,584 | 17,726 | 7,543 | 122 | 3,734 | 22,082 | 20,624 | 17,327 | 14,283 | 18,789 | |
11,851 | 17,275 | 7,169 | 286 | 3,152 | 15,290 | 15,406 | 14,594 | 13,029 | 15,395 | |
8,657 | 16,781 | 7,010 | 425 | 5,424 | 26,955 | 23,782 | 39,460 | 31,061 | 24,448 | |
10,009 | 16,053 | 7,717 | 214 | 6,061 | 22,314 | 23,566 | 23,219 | 21,612 | 24,113 | |
7,365 | 15,155 | 7,937 | 168 | 3,876 | 22,674 | 21,977 | 21,560 | 20,053 | 20,625 | |
7,851 | 12,562 | 6,008 | 452 | 3,628 | 21,421 | 22,291 | 18,555 | 22,533 | 20,098 | |
7,398 | 11,129 | 4,381 | 298 | 6,326 | 16,019 | 14,529 | 13,068 | 12,971 | 10,672 | |
6,375 | 9,981 | 4,960 | 136 | 3,552 | 14,585 | 15,202 | 14,121 | 14,709 | 18,622 | |
13,317 | 8,298 | 2,836 | 141 | 6,065 | 18,138 | 13,861 | 12,577 | 10,717 | 15,410 | |
2,258 | 7,877 | 3,230 | 86 | 679 | 11,174 | 9,386 | 8,555 | 14,150 | 15,769 | |
Grand Total | 11,808,937 | 20,141,846 | 10,074,964 | 134,728 | 4,332,722 | 26,100,784 | 25,832,354 | 25,948,459 | 26,757,392 | 25,721,251 |
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Kuala Lumpur was ranked the 6th most-visited city in the world on the Mastercard Destination Cities Index in 2019.[18] Since the 1990s, the city has played host to many international sporting, political and cultural events, including the 1997 FIFA World Youth Championships, 1998 Commonwealth Games, Formula One since 1999 to 2017, Malaysian Moto GP, 2001 Southeast Asian Games, and 2017 Southeast Asian Games. Kuala Lumpur has undergone rapid development in recent decades and is home to the tallest twin buildings in the world, the Petronas Towers which have since become an iconic symbol of Malaysian development. Kuala Lumpur is well connected with neighboring urban metro regions such as Greater Kuala Lumpur and Klang Valley via the rapidly expanding Klang Valley Integrated Transit System.
Genting Highladns is a hill station located on the peak of Mount Ulu Kali in the Titiwangsa Mountains, central Peninsular Malaysia, at 1800 metres elevation. Located in the state of Pahang, it was established in 1965 The primary tourist attraction is Resorts World Genting, a hill resort where casinos and theme parks are situated and where gambling is permitted.
Beside the main cities, there other town and places in Malaysia offer some special tourist attraction. Such as in Taiping for their landscape and local attraction. Teluk Intan for their Leaning tower. Genting Highlands, Cameron Highlands, Bukit Tinggi in Pahang and Kundasang in Sabah for a cool climate. Muar in Johor is famous for its food. Miri is the official tourism-city and resort city of Sarawak and Sibu in Sarawak is famous for its landscape and parks.
Malaysia has several tropical islands. Some of the islands in Malaysia are: