| Visit California | |
| Foundation: | 1998 |
| Industry: | Tourism |
| Homepage: | www.visitcalifornia.com |
Visit California is a nonprofit organization self-tasked with developing and maintaining marketing programs to further develop tourism in California. This organization was previously known as the California Travel & Tourism Commission before its reorganization.[1]
Funding of the organization is through taxes (known as assessments) on tourism related businesses, such as hotels.[2]
The annual Poppy Awards are a biennial contest to recognize the best of Californian tourism. Nomination criteria include that entries must promote tourism to/within California and that entries must demonstrate an impact on tourism.