Virginie Viard Explained

Virginie Viard
Birth Place:	Dijon, France
Occupation:	Artistic Director
Years Active:	1987–present
Agent:	Chanel

Virginie Viard (born 1962) is a French fashion designer who was the creative director of Chanel from 2019 to 2024.^{[1] [2] [3]}

Early life

Viard grew up in Dijon.^[4] Her father is a ski champion turned surgeon; her maternal grandparents were silk manufacturers.^[5]

Viard studied at Le Cours Georges, a fashion school in Lyon, where she specialized in film and theatrical costume. She spent a year in London.^[6]

Career

Viard began her career as an assistant to costume designer Dominique Borg.

In 1987, Viard joined Chanel where she worked in embroidery. Thereafter, she followed Karl Lagerfeld to Chloé.

Viard left Chloé with Lagerfeld in 1997,^[7] returning to Chanel studio^[8] as director of the fashion design studio.^[9] In 2000, she became director of Chanel’s creation studio, where she oversaw the haute couture, ready-to-wear and accessories collections. She worked closely with Lagerfeld on all 10 collections that Chanel produces each year.^[10]

Beginning with the cruise 2019 show in late 2018, Chanel had Viard take a bow with Lagerfeld after the show, and, in January, she appeared solo at the end of the brand’s two haute couture shows, with the brand explaining that Lagerfeld was “tired.”^[11] She was appointed artistic director of Chanel fashion house in Paris from 2019, following Lagerfeld's death.^[12]

Viard's first solo collection was in Chanel's Resort / ^[8] Cruise 2020 show, held in the Grand Palais, on May 3, 2019. ^{[13] [14]}

Other activities

Viard designed the costumes for Krzysztof Kieślowski’s (1993) and was in charge of the wardrobe for (1994).^[15]

In 2015, when Lagerfeld accepted the role of creative director of the Hyères Festival, Viard presided over the fashion jury.^[16]

Personal life

Viard has four siblings:, Françoise, Marianne and Benjamin.^[17]

Bibliography

Cruise 2019/20 Show - Cruise 2019/20 - accessed 2020-02-15

Notes and References

1. News: Dans l'intimité de Virginie Viard, directrice de studio chez Chanel . grazia.fr . 2015-04-27 .
2. Layla Ilchi (March 4, 2019) — Fashion scoop (Cuillère de mode), published by WWD 2019, - accessed 2020-02-15, re-accessed (as source) 2020-02-17
3. Web site: 2024-06-05 . Chanel Designer Virginie Viard to Exit the Brand . 2024-06-05 . The Business of Fashion . en.
4. Zoey Poll (21 April 2022), Walking along the Seine T: The New York Times Style Magazine.
5. Amy Verner (19 February 2019), Virginie Viard Takes the Helm of Chanel After Karl Lagerfeld New York Times.
6. Amy Verner (19 February 2019), Virginie Viard Takes the Helm of Chanel After Karl Lagerfeld New York Times.
7. Layla Ilchi (4 March 2019), Everything You Need to Know About Chanel’s New Designer Virginie Viard Women's Wear Daily.
8. Joanne Fu, editor (may 6 2019) — Chanel's Resort 2020, published by Vogue - accessed 2020-02-15
   • "Resort" - accessed 2020-02-15
     • https://www.vogue.com/fashion-shows/resort-2020/chanel
     • http://www.danskmagazine.com/direction/review-chanel-resort-2020/ published by DANSK Magazine
     • https://wwd.com/fashion-news/shows-reviews/gallery/chanel-resort-1203122668/ published by WWD
9. News: Virginie Viard interview on Chanel - Crash magazine . crash.fr . 2015-06-11 .
10. Layla Ilchi (4 March 2019), Everything You Need to Know About Chanel’s New Designer Virginie Viard Women's Wear Daily.
11. https://wwd.com/fashion-news/designer-luxury/chanel-names-virginie-viard-as-successor-to-karl-lagerfeld-1203035015/ Chanel Names Virginie Viard as Successor, Fendi Maintains Show
12. News: Décès de Karl Lagerfeld: Virginie Viard lui succède à la création des collections chez Chanel . lesoir.be . 2019-02-19 .
13. Lauren Alexis Fisher (may 3 2019) — chanel resort 2020 show, published by Harpers Bazaar 2020 - accessed 2020-02-15, sourced from Kristen Stewart, with Barry Samaha (February 12, 2020) — "Virginie is a punk rocker", published by Harpers Bazaar 2020 - accessed 2020-02-15
    • "Cruise" - accessed 2020-02-15
      • https://www.chanel.com/en_GB/fashion/collection/cruise-2019-20.html published by Chanel
14. Héloïse Salessy (3 May 2019) — Chanel transformed the Grand Palais into an incredible train station for its Cruise 2020 show, published by Condé Nast as Vogue France - accessed 2020-02-15 (source included because of contradiction @ Chanel_ready-to-wear_collection#Chanel_Ready-to-Wear_Spring_2020_Runway_Show)
15. Brooke Marine (19 February 2019), Virginie Viard Will Succeed Karl Lagerfeld As Chanel’s Creative Director W.
16. Amy Verner (19 February 2019), Virginie Viard Takes the Helm of Chanel After Karl Lagerfeld New York Times.
17. News: Adieu à Bernadette Viard . bienpublic.com . 2013-06-14 .