Violet Grey Explained

Violet Grey
Foundation:2013
Founder:Cassandra Grey
Location:Los Angeles
Industry:Consumer goods
Products:Beauty

Violet Grey is a Los Angeles based luxury beauty products retailer and content site founded in 2013 by Cassandra Grey.[1] The company combines magazine style content and shopping for beauty products.[2] Violet Grey hosts a magazine style blog called the Violet Files, where beauty insiders and celebrities discuss the products they use. In March 2021 this was presented as a 16-question interview with Virgil Abloh[3]

Collaborations

Violet Grey has partnered with Jasmine Tookes, Melanie Griffith, January Jones, Kim Kardashian, and Rosie Huntington-Whiteley.[4]

Emma Roberts had a Violet Grey photoshoot when she was six months pregnant.[5]

Notes and References

  1. Web site: Cassandra Grey Pivots Amid Store Closure. Ryma. Chikhoune. March 26, 2021.
  2. Web site: How Cassandra Grey Built Violet Grey Without Going To Business School. Yola. Robert. Forbes.
  3. Web site: 'Violet Grey 2.0': The luxury beauty retailer charts a new path to growth. March 1, 2021.
  4. Web site: Kim Kardashian Transforms Into Cleopatra For Stunning Photo Shoot. Emily. Orofino. August 16, 2015. POPSUGAR Beauty.
  5. Web site: Emma Roberts Is a Sultry Brunette in a New Violet Grey Shoot. Tatjana . Freund. March 18, 2021. Marie Claire Magazine.

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