Vio (drink) explained
Vio is a beverage produced by The Coca-Cola Company consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.[1]
The drink was tested on the American market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities.[2] In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named Vio.[3] The Coca-Cola Company sells a similar product in Japan called Qoo.[4]
Time magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.[5]
Relaunch
In 2020, The Coca-Cola Company has launched regional beverage Spiced Buttermilk under its VIO brand in India.[6] [7] [8]
Notes and References
- News: Meikle. James. Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities. 2017-09-11. The Guardian. 2009-07-27.
- News: Fletcher. Dan. Vio - The 50 Worst Inventions. 2017-09-11. Time. 2010-05-27.
- Web site: Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO . . 2016-02-04 . coca-colaindia.com . 2018-09-16 .
- News: Bonisteel. Sara. Vio -- A New Fizzy Milk Drink from Coca-Cola. 2017-09-11. Slashfood. AOL. 2009-07-28. https://web.archive.org/web/20090801085503/http://www.slashfood.com/2009/07/28/vio-a-new-fizzy-milk-drink-from-coca-cola. dead. 2009-08-01.
- News: Vio - Top 10 Bad Beverage Ideas. 2017-09-11. Time.
- Web site: Milk it! Coca Cola plans to re-enter dairy business with Vio brand. 2020-06-17. Moneycontrol.
- Web site: 2020-06-16. Coca-Cola's spiced buttermilk to take on Amul, Mother Dairy, as Coke maker pushes Indian beverages. 2020-06-17. The Financial Express. en-US.
- Web site: Beat the Heat This Summer With VIO Spiced Buttermilk a Refreshing New Product From Coca-Cola India. 2020-06-17. The Week. en.
