See also: List of shopping malls in Lithuania.
| Vilniaus prekyba | |
| Trade Name: | VP |
| Founder: | Nerijus Numavičius |
| Area Served: | Lithuania, Latvia, Estonia, Poland, Bulgaria, Sweden |
| Key People: | Jolanta Bivainytė, CEO |
| Industry: | Retail |
| Revenue: | €7.8 billion (2023)[1] |
| Operating Income: | €248.991 million (2022)[2] |
| Net Income: | €207.325 million (2022) |
| Num Employees: | 47,000 |
| Foundation: | 1992 |
| Location City: | Vilnius |
| Location Country: | Lithuania |
Vilniaus prekyba is the largest Lithuanian group of private companies operating since 1992, with 47,000 employees in six countries.
Vilniaus prekyba is the largest group of companies of the VP Group. VP Group also owns NDX Group, UAB, Galio Group, UAB, Atilus SAS.
Private Limited Liability Company Vilniaus Prekyba is an international, diversified investment management company that manages investments in retail and pharmacy chains, real estate development, and rental services in the Baltic states, Sweden, Poland, and Bulgaria through other subsidiaries. The company is also one of the two shareholders of the support fund Vilniaus prekybos paramos fondas "Dabar". Support Fund is engaged in public benefit support activities, the aim of which is to create long-term, sustainable change in the supported areas through its supported projects.
The main activity of the company is the management of investments in subsidiaries in order to reliably supervise the assets and ensure the long-term growth of their value. The company analyzes and controls the activities of the group companies, evaluates the strategic directions of the companies' activities, coordinates the activities of the companies, and represents the group companies.[3]
The beginning of the formation of the Vilnius prekyba Group was in 1992. The shareholders of the group companies were 9 Lithuanians, later named “VP devintukas”: brothers Nerijus Numa[10] (group leader), Vladas Numavičius and Julius Numas,[11] brothers Žilvinas, Mindaugas and Gintaras Marcinkevičius, Ignas Staškevičius, Renatas Vaitkevičius, Mindaugas Bagdonavičius.
The first founders of the group became acquainted while studying at the Faculty of Medicine at Vilnius University. Initially, the group was engaged in the sale of the real estate, actively involved in the privatization process by purchasing the privatization vouchers, later acquired an alcoholic beverage store (Urdžia). Eventually, the focus of the business was on food retail.[12]
The first food retail stores of a unified standard were opened in 1994, and over time, the Maxima retail network has become the largest network in Lithuania and the Baltic States and also the best-known Lithuanian brand in the world.[13] [14] In parallel, the group developed other retail businesses. The first pharmacy network "Eurovaistinė" was opened in 1998, that was the first in Lithuania to offer self-service zones to customers. The DIY sector network Ermitažas opened in 2004. In 2016, Vilniaus Prekyba acquired Akropolis Group, a company that manages Akropolis shopping centers and other real estates. The first Akropolis opened its doors in Vilnius in 2002.[15] In 2017, Maxima grupė bought online store Barbora.[16] In 2018, UAB ERMI GROUP acquired Estonia's largest construction materials retail chain Bauhof, becoming one of the largest construction and home improvement stores in the Baltics by turnover.[17]
In parallel with traditional retail trade, the Vilniaus Prekyba Group is developing e-commerce. Online gained new momentum and meaning in 2020, when, due to the global pandemic, many stores were closed or severely controlled, the increased demand for home delivery of food and other goods forced companies to make much faster progress than was planned over several years. The largest group online trading company Barbora expanded its range of services and greatly increased its home delivery capacity. The company was offering temporary job opportunities to people who were unable to do their normal jobs due to the pandemic. In 2021, Barbora and Azeta e-commerce stores launched in Poland.[18] In Lithuania, the "Vilniaus prekyba" group was supplemented by a new company UAB "Trobos", which offered a new online marketplace in Lithuania, where you can buy goods from different stores with one purchase and receive them in one delivery at the exact time.[19]
Vilniaus prekyba Group supports many non-governmental organizations and projects.[20]
In 2019, Maxima Grupė, UAB, the largest company of Vilniaus Prekyba, became a member of the initiative of the United Nations Global Compact. In 2020, another step has been taken in this area — the Group has developed an internal corporate social responsibility reporting system and presented the first corporate social responsibility report.[21] [22]
UAB Vilniaus prekyba together with N. Numa is a shareholder of Vilniaus prekybos paramos fondas "Dabar" support foundation. It aims to support initiatives that help to ensure comprehensive and equal, high-quality education, the implementation of which would achieve long-term positive change.[23]
Shareholders of the company are three enterprises registered in the Republic of Lithuania:
Final beneficiaries of the company are as follows: