Video ad platform explained

A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:

• Ad serving
• Ad measurement
• Ad network management
• Yield optimization
• Inventory forecasting
• Ad format and frequency controls

Online video advertising platforms increased in popularity and revenue by 2011.^{[1] [2]}

See also

• Online advertising
• Pay per play
• Viral marketing

Notes and References

1. Web site: The new boom of online video advertising platforms. Smith. Patrick. 21 November 2011. The Media Briefing. 25 May 2013.
2. Web site: How an Online Video Platform Can Accelerate Your Sales Pipeline. Shiao. Dennis. 11 February 2013. INXPO. 25 May 2013.