Video Research Explained

History

Native Name:
Kanji:株式会社ビデオリサーチ
L:Video Research
Industry:Marketing
Video Research Ltd.
Owner:Dentsu (34%)

is a Japanese marketing research company conducting audience measurement for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries.[1] Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002.[2] [3] Advertising giant Dentsu owns 34% of the company.[4]

Controversies

Video Research sued an unnamed former Nippon Television producer in 2005 for damages. The case ended in an amicable, court-recommended settlement.[5]

References

  1. Web site: About us: Company Profile. Video Research. June 12, 2009.
  2. Web site: About us: Affiliates or Subcidiaries - Video Research USA, Inc.. Video Research. June 12, 2009.
  3. Web site: About us: Affiliates or Subcidiaries - Video Research International (Thailand) Ltd.. Video Research. June 12, 2009.
  4. Web site: How Japan's Dentsu Climbed to the Top of the Agency World. adage.com. 2015-05-05. 2019-01-28.
  5. Web site: Damages Suit Regarding Illegal Interference with Audience Ratings Research. Video Research. February 18, 2012.

External links

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Video Research".

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