Vida e Caffè explained

Vida e Caffè
Currentowner:	Vida e Caffè Holdings(Pty) Ltd
Origin:	South Africa
Markets:	South Africa, Ghana, Mauritius, Zambia, Kenya

Vida e Caffè (pronounced as /pt-BR/, pronounced as /it/; stylized in all small caps) is a privately-owned coffee shop franchise and supplier of beverage products in South Africa.^[1] The name vida e caffè mixes Portuguese for 'life and' with Italian for 'and coffee'.

History and locations

Vida e Caffè opened their first shop on Kloof Street, Cape Town, in October 2001.

they own 350 stores; 330 throughout South Africa and 20 on the rest of the African continent,^[2] including over 100 stores in the Western Cape Province, 100 in Gauteng, 20 in KwaZulu-Natal, 13 in Ghana, four in Mauritius and two in Zambia. A number of the stores are micro-operations located within business office spaces to cater office workers.^[3] The presence of the company, its market share, and relatively low franchise costs have been noted as a reason why the American multinational coffee company Starbucks has had limited success in expanding in South Africa.^{[4] [5]} The company has a partnership with the South African branch of Shell to sell coffee at its petrol stations across the country.^[6]

Notes and References

1. Web site: 2019-11-18. vida e caffè apologises over Independent Media poster. 2021-03-20. www.iol.co.za. en.
2. Web site: Between 10and5. 2020-05-07. vida e caffè Shortlists 10 Illustrators for New Sustainable Takeaway Coffee Cups Limited Edition Designs. 2021-03-20. Between 10 and 5. en-ZA.
3. Web site: Vida e Caffè caters to demand for high street brands in corporate HQ. www.bizcommunity.com. en. 2019-08-28.
4. Web site: Starbucks is struggling in South Africa - here's why. BusinessInsider. 2019-08-28.
5. Web site: Battle of the brew: The South African Coffee War. 2019-03-26. The South African. en-US. 2019-08-28.
6. Web site: Vida e Caffé and Shell open their 100th store in SA. Media Update. en. 2019-08-28.